Broadridge Added to LPL Vendor Affinity Program

Financial services tech provider Broadridge Financial Solutions has been named as a preferred LPL vendor.

LPL Financial has selected Broadridge Financial Solutions for inclusion in the recently debuted Vendor Affinity Program—described by the firm as initiative to help LPL advisers reduce the complexity and costs of running their businesses via a centralized repository of vendors that have agreed to provide products and services at discounted prices.

Andrew Besheer, president of Broadridge Advisor Solutions, says his firm looks forward to working with more LPL advisers and helping to differentiate and grow their businesses. Broadridge’s solutions for advisers include website support, search engine marketing, educational content, communications support and other capabilities.

Besheer also highlights Broadridge’s recent acquisitions of Emerald Connect and Forefield, expanding the firm’s technology, marketing and communication tools.

Victor Fetter, LPL Financial managing director and chief information officer (CIO), says technical innovation will continue to be “a major contributor to creating increased efficiency and driving greater productivity in our clients’ businesses.”

More information on the Vendor Affinity Program is at www.lpl.com.