Betterment for Business Goes Live

Betterment for Business already confirmed it would be launching an integrated 401(k) advice and recordkeeping platform back in 2015, but now the service is officially available to employers. 

Betterment today announced the “official launch of Betterment for Business,” a new 401(k) platform which “uses smarter technology and includes personalized investment advice for all plan participants.”

Speaking with PLANADVISER, Betterment founder and CEO Jon Stein stuck with the firm’s (somewhat controversial) claim that Betterment for Business is the “only full-service platform providing recordkeeping and advice.” It should be noted that other firms argue they can offer just as much integration as Betterment, but it’s just not true, according to the firm.

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“Since Betterment launched in 2010, our mission has been to improve the way people save and invest through smarter technology,” Stein says. “Today, we’re excited to enter a space that is in need of innovation and smarter technology. Betterment for Business is the only turnkey 401(k) service that includes personalized investment advice for all plan participants. The era of expensive, impersonal, unguided retirement saving is over.”

As part of the official launch, Betterment is highlighting one of its first full-service clients, Boxed, described as “a New York-based mobile wholesale shopping app.” According to Betterment, the employer has signed up as a plan sponsor and rolled out the Betterment for Businesses 401(k) offering to all of their employees.

According to Stein, in signing up for Betterment for Business, “plan administrators will have automated, easy-to-use tools so they can worry about their day-to-day responsibilities instead of whether their 401(k) is compliant.” Employers will be able to enroll new participants through a seamless, paperless onboarding process, he adds, and the employer dashboard will enable companies to easily administer plans and assist them in meeting their fiduciary and regulatory compliance responsibilities. Participants enrolled on the platform will receive a globally diversified portfolio of index-tracking exchange-traded funds (ETFs) with personalized advice in a goal-based investing framework that currently serves more than 130,000 retail customers of Betterment. 

“Participants will also be able to open and customize taxable investment accounts, traditional and Roth IRAs, and trust accounts—and view all side-by-side with their 401(k) accounts. The accounts will be intelligently tax-managed, together,” according to Betterment.

NEXT: ‘Blown away’ by industry reception  

Cynthia Loh, general manager of Betterment for Business, suggests firm leadership has been “blown away by the reception.”

“This reaffirms our view that plan participants and plan sponsors want a 401(k) that is easy to use, low cost, and includes investment advice,” she notes.

As part of the formal launch, Betterment has formed a Betterment for Business advisory board, and announced its first two members: Thomas E. Clark Jr. and Ray Kanner. Clark works as counsel at The Wagner Law Group, a law firm specializing in ERISA and employee benefits, while Kanner heads IBM's global pension and savings system, “one of the largest systems in the United States, overseeing $140 billion of assets.”

Turning to pricing, Betterment for Business “aims to lower costs and offers a simple, easy-to-understand fee structure.” The pricing includes “no upfront fee for plan sponsors with more than $1 million in assets, and an assets under management-based fee ranging from 0.10% to 0.60%.”

Stein says the reason the program uses only ETFs is that “Betterment finds ETFs are more efficient and have a lower cost than mutual funds.”

“We have pricing that appeals to the entire market,” he says. “For those with more than $1 billion in retirement plan assets, 10 basis points (bps) is the all-in price; the smallest plans pay 60 bps. We feel this puts us at a price point at the lower end of market, smaller than what we found when we were searching for a recordkeeper for our own plan.”

In related news, Betterment also today announced it is a launch partner with the Social Security Administration's initiative to integrate participants' Social Security benefits into their retirement planning. More information is at www.bettermentforbusiness.com

PIMCO Offers Suggestions for DC Plan Investing

“We recommend that plan sponsors consider these investment ‘ideas’ in the context of their overall plan objectives and constrains and under the advice of their investment consultant or adviser,” Richard Fulford tells PLANADVISER.

As U.S. interest rates begin to normalize and inflation picks up, defined contribution (DC) plan sponsors have an opportunity to refine their plan investment menus to improve retirement outcomes, according to PIMCO.

In a Viewpoint article, Richard Fulford, executive vice president and head of U.S. Retirement at PIMCO, suggests plan sponsors evaluate active approaches, including custom target-date strategies, core strategies augmented by income, real assets, hedged international equities and alternative capital preservation options.

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“Of the six ideas proposed, only the first, going custom, requires a meaningful revamp of the plan, or more accurately, the target date option,” Fulford tells PLANADVISER. “The remaining asset class-specific enhancements can be easily implemented by adding a new strategy or by replacing an existing strategy, whether in the core lineup or within a custom target-date or white label structure. We believe that these practical enhancements have the potential to result in a meaningful improvement to risk-adjusted investment returns for plan participants over time.”

In the article, Fulford says unique plan demographics are often a key motivation for using custom target-date funds. Other compelling reasons include increased control and the potential for improved participant outcomes. A custom approach allows for the implementation of a best-in-class structure, which may include a broader array of diversifying asset classes, category-leading asset managers and potentially lower fees through the thoughtful allocation of active management dollars.

Going custom is more accessible than ever, Fulford says, because recordkeeping, custody and trust capabilities have advanced significantly, and there are more experienced consultants able to walk clients through the process.

In this market environment, active strategies may help mitigate risks and uncover value in global fixed-income markets, Fulford also suggests. He cites Morningstar’s Intermediate-Term Bond Manager data, which shows that for annualized returns over the 10 years ending December 31, median and 25th percentile active managers outperformed not only their indexes, but importantly the median passive manager, by 29 basis points (bps) and 75 bps (net of fees), respectively. “Active managers have delivered meaningful value to participants historically, and may be better equipped to manage risks prospectively, particularly should interest rates rise,” he writes.

NEXT: Augmenting core bond strategies and adding inflation hedging

According to Fulford, the Fed's interest rate hiking cycle is likely to be the most gradual on record and have a lower destination point than in prior cycles. The result: Rising rates could be advantageous as higher yields dominate returns over time. 

“While the potential benefits of core bonds–income, capital preservation and equity diversification–are as valid as ever, there is a strong argument for augmenting core holdings to address benchmark flaws, broaden the investment opportunity set and potentially mitigate the impact of rising rates,” he says. Fulford notes multi-sector, income-focused strategies give managers the flexibility to invest globally and seek to maximize the production of consistent income derived from credit, mortgage, emerging markets and other higher-yielding sectors.

In addition, Fulford contends there have been significant declines in inflation expectations and a lack of urgency by DC sponsors to add real asset exposures to plans. “With inflation poised to pick up this year, now could be an opportune time to act,” he writes. “Real assets provide a unique source of real returns that hold potential to build and preserve participant purchasing power. They also may provide portfolio diversification benefits during inflationary periods, when stocks and bonds may suffer.”

Fulford suggests that if plan sponsors offer participants only one real asset option, they may consider a multi-asset approach that combines real asset categories including Treasury inflation-protected securities (TIPS), commodities and real estate investment trusts (REITs), among others.

NEXT: Hedge international equities and review capital-preservation investment options

Fulford says equities remain a cornerstone of DC portfolios and, in PIMCO’s view, are essential for delivering returns participants need to achieve their retirement objectives. But, for those invested in international equities on an unhedged currency basis, the recent depreciation of many currencies versus the U.S. dollar has detracted significantly from portfolio returns while subjecting plan participants to significant volatility.

PIMCO sees the potential for further U.S. dollar appreciation, albeit at a slower pace than the past 18 months. Fulford notes that few DC plans hedge currency exposure within their international equity allocations, but suggests they review their international equity holdings and consider the value of diversifying existing unhedged exposures by adding a hedged option, either as a standalone option or within a white label structure.

SEC reforms of money market fund (MMF) rules take effect this October. Fulford points out that this means plan fiduciaries have less than one year to prepare for sweeping changes which, when combined with evolving technical and macroeconomic factors, may make MMFs an unattractive capital preservation option for plan participants.

According to the Viewpoint article, most MMF complexes have been reacting to these reforms by broadly switching their DC offerings to government MMFs (G-MMFs), which can maintain a $1 net asset value and not be subject to fees or redemption gates. But Fulford says this will likely increase demand for government paper amid limited supply, keeping G-MMFs’ nominal yields low and real yields negative.

There are several attractive capital-preservation-focused alternatives that PIMCO recommends for evaluation, including stable value, short-duration fixed income and white label (or custom) bond vehicles that combine these and other strategies.

“We recommend that plan sponsors consider these investment ‘ideas’ in the context of their overall plan objectives and constrains and under the advice of their investment consultant or adviser,” Fulford tells PLANSPONSOR.

The Viewpoint article can be viewed here.

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