Research from Fidelity Investments
reveals how retirement plan participants define financial wellness and
what they need to feel financial stability.
Based on a focus
group of 65 participants in Fidelity administered plans and a survey of
483 retirement plan participants, Fidelity found one-third had not heard
the term “financial wellness” before participating in the research.
Only 12% have heard of financial wellness at their workplace, while most
heard of it through the media or elsewhere.
Asked for
definitions of “financial wellness,” key themes emerged from
participants’ responses, including “being not stressed out about money
issues,” “having savings/emergency funds,” and “saving for the future.”
While
“not being stressed” and “being on track for retirement” were key
conditions of being financially well, being free of debt, having enough
income to cover expenses and having an emergency fund all were
secondary.
Brian Murphy, SVP of employee insights for Fidelity in
Boston, tells PLANADVISER the biggest takeaway from the survey is the
combination of the diversity of needs among participants with the
consistency of emotions.
Financial wellness needs can be
age-based, income-based, or based a number of other factors, so any
financial wellness solution needs to address the broad spectrum of
needs, he says. Murphy gave a few examples:
- A worker living
paycheck to paycheck wants to be able to pay bills and have a little
left over to save or enjoy; having a budget and emergency savings is
important;
- Millennials may also be living paycheck to paycheck,
balancing a desire to live in the moment with the need to look forward
to expenses such as buying a home; they need to learn how to balance
living today with saving for the future; and
- Some employees make
good basic financial decisions, but they have trouble with trade-offs
between paying down debt, saving for children’s college and saving for
the future.
The key emotion for all is feeling a lack of
control over near-term decisions, a lack of confidence and a lack of
stability. Fidelity says this is true across all demographics and income
levels.
NEXT: Managing emotions and driving engagementThe overwhelming majority (83%) of participants in the study agree that being financially well helps them feel physically well.
Murphy
explains that emotions employees feel about finances turn into stress,
and if they are not brought under control, this leads to distress,
“which really becomes a problem.” The study revealed that employees do
not leave stress at door when they come to work; it remains a
distraction on the job and impacts productivity. Some employees have to
use work time to handle financial issues and some even miss days of work
to deal with them. “In addition, financial distress can lead to
physical issues as well, that turns into another impact for both
individuals and employers, so managing emotions becomes critical,” he
says.
“So financial wellness is about providing content, tools
and support to help employees make better near-term decisions. This will
help their emotional state,” Murphy adds. “Managing behavior and
emotions are equally important.”
According to the study results,
most participants are aware of financial wellness programs or resources
offered at their workplace; however, in most cases, being aware of the
programs doesn’t necessarily lead to usage.
“Engagement is one
of toughest challenges across all benefits,” Murphy notes. “We’re seeing
employers putting more emphasis on financial wellness and working with
providers to help drive engagement.”
Murphy offer four areas of best practices to drive engagement in financial wellness programs:
- Personalization
– Given the breadth of employees, the financial wellness solution has
to include a broad range of needs, but participants will only engage if
they feel it is personalized to them. Murphy suggests using provider
data to make financial wellness programs relevant to each need.
- Be at right place at right time
– Employees go to different places for information. Financial wellness
topics and solutions should be found on websites and blogs, for example,
so employers do not miss an opportunity to engage employees. In
addition, Murphy says, employees are more receptive to financial
education at key life moments, for example, after having a baby or
getting divorced. These are good times to engage employees.
- Simple and engaging content –
most employees aren’t financial knowledge seekers, so employers need to
present content in a way that is simple, interactive and personalized
or employees won’t engage.
- Employer advocacy – if the
employer is really behind the program, employees know the employer cares
and thinks financial wellness is important for them, so engagement
increases.
Fidelity anticipates a full release of study results next month.