Ubiquity Retirement Rebrands

Ubiquity Retirement + Savings revealed a new logo and revamped website that are part of a larger rebranding effort leading up to its 25-year anniversary in August. Their brand name will remain unchanged.

According to Ubiquity, the logo rebrand consists of a bolder color palette and a contemporary design. The firm has also upgraded its suite of resources, including calculators and step-by-step articles to enhance user experience.

“The new look and feel and client experience reflects the maturity, stability, and commitment we have demonstrated as a provider to small businesses,” Chad Parks, Ubiquity’s CEO and founder, said in a statement.

Ubiquity’s new logo.

Ubiquity spearheaded online 401(k) plans for small businesses when it launched in 1999 with the goal of addressing the disparities between small and large businesses when it comes to workplace retirement plan offerings.

During that time, numerous competitors have entered the burgeoning space for small business retirement plans designed to be easy-to implement, affordable, but still robust enough to provide capabilities available to large plan sponsors. The space now includes firms such as Guideline, Human Interest, Vestwell and some of the country’s largest payroll providers.

Over time, Ubiquity Retirement + Savings has increased its tailored 401(k) solutions and has served as the small plan platform for larger recordkeepers; it currently works with more than 16,000 businesses

Ubiquity noted in the announcement that it will be leveraging the new branding to maintain a competitive edge, better serve employers and improve participant’s financial well-being.

“This achievement would not have been possible without our customers, and we are eager to celebrate by introducing new and innovative solutions incrementally throughout 2023 and 2024 to better serve their needs,” Nasrin Mazooji, Ubiquity’s chief operating officer, said in a statement.