Three RIAs Join National Advisors Trust TRO Program

National Advisors Trust has announced that three registered investment advisers (RIAs) have chosen to participate in the company’s Trust Representative Office (TRO) program.

The new participants are Strategic Financial Group, LLC, headquartered in Merrillville, Indiana; Sterling Financial Planning, Inc., located in Sparta, New Jersey; and Snow Creek Wealth Management, LLC, of Nashville, Tennessee. 

TRO allows investment advisers to offer trust and trust custody services to their clients under private-label branding, with administrative services provided by National Advisors Trust, an independent, RIA-owned trust company.The company supports the RIA firms with a proactive marketing program and provides a steady flow of trust education with ongoing marketing campaigns.   

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The TRO program assists advisers with positioning their firms and generates referrals with Centers of Influence (CoI) in their communities.  RIAs also have the benefit of an active group of other adviser firms who communicate regularly and share experiences, information and strategies regarding the TRO program. 

“With our partnership with National Advisors Trust and the TRO program, we have an efficient, cost-effective, high-level trust solution to offer clients,” said Nicholas A. Nicolette, a principal of Sterling Financial Planning. “It allows us to maintain our highly personalized client relationships, remain independent, and help our clients meet their legacy goals.”

Wilmington Trust Hires Business Development Manager

Wilmington Trust has announced that Patrick M. Trainor was named senior vice president and business development department manager for the company’s Global Capital Markets Services group. 

Trainor is based in Wilmington, Delaware, and reports to Bill Farrell, executive vice president and head of the company’s Corporate Client Services (CCS) business. He joins the company with more than thirty years of financial services experience, most recently serving as senior vice president and national sales manager of Wells Fargo Bank’s corporate trust division. He earned his bachelor’s degree from Loyola College.  

Wilmington Trust’s CCS business offers institutional trustee, agency, asset management, retirement plan, and administrative services for clients worldwide who use capital markets financing structures, as well as those who seek to establish or maintain nexus, or legal residency, for special purpose entities. In recent years, Wilmington Trust has made an effort to grow its CCS business through several key hires and by introducing new products and services, strengthening existing operations, and expanding core domestic capabilities into Europe.  

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“Economic pressure, uncertainty around financial regulation, and industry consolidation continue to present significant opportunities for the CCS business,” said Farrell. “Our strategy to hire industry experts has positioned the CCS business well to take advantage of market conditions, and Pat’s strategic leadership and industry expertise will be essential as we continue to grow.”

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