Products April 19, 2011

The Principal Launches Financial Education Campaign

The Principal Financial Group launched a financial education campaign designed to “help people put their financial pictures into clear focus and help make their dreams reality.”
Reported by

Dubbed the “Dream Again” campaign, The Principal designed the program to engage, educate, inspire and motivate Americans to take action. The site features a number of resources for advisers, businesses and individuals including:  

  • The Dreamcatcher – a social application that helps people visualize, organize and prioritize their dreams
  • Video tips and ideas from award-winning journalist and NBC Today Show financial editor Jean Chatzky
  • Inspirational case studies from business owners and individuals featuring their dreams for the future
  • Educational tools, articles and guidance from The Principal
  • Assistance finding an adviser

The announcement explained that the Dreamcatcher feature allows individuals to capture and collect images that express their financial goals and dreams, and then share their dreams on social sites with friends, family and advisers. Mary O’Keefe, senior vice president and chief marketing officer at The Principal, said the ultimate objective of the Dreamcatcher is to help foster discussions with financial professionals who can help individuals turn their dreams into concrete financial objectives, priorities and plans.

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The program is available at www.DreamAgain.com.

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