The Principal, Edward Jones Enter Sales Alliance

The Principal Financial Group has entered a retirement plan sales alliance relationship with Edward Jones.

The Principal is now approved as a preferred retirement plan product provider for Edward Jones’ clients. The formal agreement allows Edward Jones’ financial advisers to sell defined contribution plans with The Principal.   

Of Edward Jones’ 12,000-plus financial advisers, 7,000 market 401(k), 403(b) or 457 plans.   

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“Our relationship with Edward Jones significantly broadens our distribution channels and will help continue the strong sales growth we’ve experienced through national broker-dealers,” said Dan McGee, vice president, managing director of distribution, retirement and investor services for The Principal.   

“We believe this relationship with The Principal is a great fit for Edward Jones,” said Edward O’Neal, principal at Edward Jones. “The retirement plan market is a strong focus of Edward Jones, and the quality of our strategic alliance is very important to providing a strong menu of products, services and solutions to help our financial advisers serve the needs of plan sponsors in their communities.”

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