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Products November 8, 2011
The Hartford Launches Online Educational Resource
The Hartford has launched an online
educational resource to help consumers identify potential financial risks and
better understand their benefits options.
Reported by PLANADVISER staff
The resource, called MyTomorrow, gives users a personalized view of their financial risks and shows how their paycheck covers monthly expenses, compared to the approximate cost of insurance to protect that income. The interactive tool also includes videos from people who share how disability and life insurance have helped protect their assets.
“Research by The Hartford found most people don’t understand life and disability insurance, but at the same time they are increasingly being asked to pay for them,” said Mike Fish, vice president for The Hartford’s Group Benefits.
The Hartford’s enrollers are using a customized MyTomorrow app on iPads at worksite events to provide benefits education and assistance with enrollment. The app gives each person immediate access to their benefits choices and costs and allows consumers to e-mail the MyTomorrow link and review benefits any time or place. In addition, The Hartford creates customized MyTomorrow Web sites for companies that offer the insurer’s products and services in their benefits packages.