RESEARCH |
2020
PLANADVISER Retirement Plan Adviser Survey
Reported by PLANADVISER
| Art by Vikki Zhang
Providers
Prudential Retirement
| # of retirement plan adviser interactions | 137 |
| Interactions vs. Adviser Recommendations | |
|---|---|
| Multiple interactions | 72% |
| Recommend rate | 62% |
| Overall Service Quartiles, by Plan Assets | |
|---|---|
| <$5MM | Not rated |
| $5MM–$50MM | 1st quartile |
| >$50MM–$200MM | 2nd quartile |
| Highest Rated Areas of Service | |||
|---|---|---|---|
| Plan design customization and flexibility | 16% | ||
| Financial education / Financial wellness | 13% | ||
| Adviser sales and marketing support | 10% | ||
| Quality of client service teams | 9% | ||
| Value for price | 9% | ||
| Footnote: Quartiles provide a relative comparison of how frequently the recordkeeper was cited as the “best” recordkeeper in the corresponding market. 4th, or top, quartile (cited most frequently); 3rd quartile; 2nd quartile; and 1st quartile (cited least frequently). |