2017
PLANADVISER Retirement Plan Adviser Survey

When choosing recordkeepers and investment managers, advisers focus on their preferred firms

Survey Data

Survey Data

Top-Rated Investment Firms (150 advisers voting)

Adv Support/Value-Added ServicesVotes
1 J.P. Morgan21
2 BlackRock15
3 American Funds13
4 Invesco11
5 Legg Mason7
Fund Fact SheetsVotes
1 American Funds21
2 Vanguard16
3 BlackRock11
4 J.P. Morgan10
5 Fidelity7
Investment Value for PriceVotes
1 Vanguard58
2 American Funds46
3 BlackRock15
4 T. Rowe Price4
5 Dimensional Fund Advisors3
Participant Educational MaterialsVotes
1 American Funds18
1 J.P. Morgan18
3 Fidelity16
4 Vanguard8
5 BlackRock7
5 Principal7
Plan Participant SupportVotes
1 Fidelity22
2 American Funds11
2 J.P. Morgan11
2 Principal11
5 T. Rowe Price7
Plan Sponsor Educational MaterialsVotes
1 J.P. Morgan20
2 Fidelity19
3 American Funds9
3 BlackRock9
3 Vanguard9
ReputationVotes
1 Vanguard52
2 American Funds24
3 Fidelity19
4 BlackRock6
4 T. Rowe Price6
Supporting MaterialsVotes
1 American Funds24
2 J.P. Morgan15
3 BlackRock11
4 Vanguard9
5 Fidelity7
WholesalersVotes
1 BlackRock18
2 J.P. Morgan15
3 American Funds13
4 American Century9
5 Oppenheimer Funds8
Plan Sponsor SupportVotes
1 Fidelity17
2 American Funds12
3 Principal10
4 BlackRock9
5 Empower8
5 Vanguard8
Quarterly Evaluation MaterialsVotes
1 J.P. Morgan19
2 Fidelity18
3 American Funds8
4 Empower7
4 Vanguard7