2017
PLANADVISER Retirement Plan Adviser Survey

When choosing recordkeepers and investment managers, advisers focus on their preferred firms

Survey Data

Survey Data

Top 20 Fund Families Preferred by Plan Advisers*

TOP 5 VOTESTOP 5%1ST PLACE VOTES1ST PLACE
1 Vanguard11957%4235%
2 American Funds10852%4542%
3 T. Rowe Price8240%1215%
4 BlackRock6431%2234%
5 Fidelity6330%35%
6 J.P. Morgan6230%1321%
7 Oppenheimer2914%310%
8 American Century2814%518%
9 PIMCO2814%00%
10 MFS2311%417%
11 Dimensional Fund Advisors2110%314%
12 Invesco199%526%
13 TIAA199%211%
14 Legg Mason168%213%
15 Janus Henderson157%17%
16 Prudential126%18%
17 Pioneer115%00%
18 Lord Abbett105%00%
19 Charles Schwab94%333%
20 Principal94%111%

*A total of 207 qualified advisers voting. To qualify, an adviser had to be personally involved in evaluating and recommending fund choices in an advisory capacity with qualified plan clients. "Top 5%" = number of qualified advisers (of 207 total) selecting the fund family. "1st place %" = number of first-place votes out of total Top 5 votes.