Products November 3, 2010

Sun Life Introduces Benefits Marketing Campaign

The Employee Benefits Group division of Sun Life Financial launched the “YOU” campaign to help employers engage employees during voluntary benefit enrollments.
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A Sun Life news release said the campaign’s theme, “It’s time for you to take control of your benefits,” is designed to present product features and benefits to employees in plain language, free of acronyms and insurance jargon.

Sun Life has also ramped up enrollment efforts by expanding its enrollment organization, enhancing online enrollment, personalizing enrollment booklets, and conducting its second annual voluntary enrollment survey (see Employer Funding a Big Influence on Voluntary Benefits Selection). For a copy of the findings, visit www.sunliferesearch.com.

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”We’re excited to launch this new campaign for our voluntary employee benefits products. This is a great way to extend our brand by more clearly demonstrating benefit choices and the value of these benefits to employers and employees,” said Ann Powell Hibbard, assistant vice president, U.S. Marketing, in the news release.
Products November 3, 2010

Retirement Group Releases 403(b) Auto Features Guidance

Retirement Made Simpler (RMS) released an online toolkit to provide employers with step-by-step guidance for implementing 403(b) plan automatic features.
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Employers that offer 403(b) plans can find the comprehensive guide to implementing automatic features on the RMS Web site at www.RetirementMadeSimpler.org/403b.

The resource includes basic facts, benefits to employers, and sample forms, such as new employee notice of enrollment and opt-out forms. The toolkit also explains changes to the retirement fund landscape established by the Pension Protection Act.

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“We wanted to provide educational institutions and non-profits that have 403(b) plans a one-stop resource covering everything from the basics of automatic enrollment to best practices such as automatic escalation,” said John Gannon, Senior Vice President of the Financial Industry Regulatory Authority (FINRA), in a news release. “The 403(b) Toolkit offers step-by-step guidance and sample communications to help simplify implementation.”

Retirement Made Simpler is a coalition formed by AARP, FINRA and the Retirement Security Project (RSP). The coalition was created to support employers who want to help their employees save more for retirement.

 

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