Respondents Recommend Simplicity, Data Sharing for Saver’s Match

Retirement industry representatives, providers and academics weighed in on how to best implement a federal matching program for lower-income savers.

The IRS and U.S. Department of the Treasury have received responses from industry organizations and individuals representing employers, recordkeepers and participants regarding how to best implement the Saver’s Match program created by the SECURE 2.0 Act of 2022.  

The IRS and Treasury received more than 100 public comments in response to their  September request for feedback, with responses coming from a mix of financial professionals, industry organizations and plan providers.

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The Saver’s Match is designed to provide a federal match into a defined contribution plan for lower-income workers; the program will replace the current Saver’s Credit, a tax credit, with a federal match of up to $1,000 at a rate of $0.50 per dollar contributed by a worker.

While commentator focus areas varied, there was a consistent theme calling for simplification, both of delivery and of reporting needs. Many pointed out that, because plan sponsors will not be required to offer the benefit, ease of use and seamless distribution across Treasury, recordkeepers and the IRS will be essential.

Mark Iwry, a nonresident fellow at the Brookings Institution and a former senior adviser to the U.S. Secretary of the Treasury who helped craft SECURE 2.0, wrote of an attempt to institute such a matching program as far back as 1999. While his letter showed he does not view the current setup as perfect, he is a champion of getting as much uptake as possible when the Saver’s Match is implemented in 2027.

“Although the expanded Saver’s Credit (which we suggested renaming as the Saver’s Match) is still limited to a maximum of $1,000 per year, permits plans and IRAs to refuse the matching deposit, and has been subjected to a long-delayed effective date, it represents an unprecedented reform to our system,” Iwry wrote. “The improved outcomes for potentially 20 to 30 million [low-to-middle-income] savers (or more) will be well worth the coordinated effort by Treasury and IRS and by private-sector stakeholders to implement the Saver’s Match in an effective and workable manner.”  

Iwry went on to lay out more than a dozen process suggestions, including:

  • Forgoing the need for savers receiving the match to claim it on their tax return, as many are not required to file a return;
  • A unique identifier number provided by plan administrators, recordkeepers or individual retirement account owners that would include all the personal and account information needed to for the federal match to be deposited; and
  • A “data before dollars” strategy in which advance notice of a deposit is sent, then either approved or denied by the plan administrator, to try and mitigate errors.

Retirement Industry Organizations

The SPARK [Society of Professional Asset Managers and Recordkeepers] Institute submitted in a lengthy comment letter based in part on meetings it has held with industry stakeholders on how to best implement the program.

SPARK Institute Executive Director Tim Rouse laid out the challenges the institute sees in “developing a reliable and efficient system for getting Saver’s Match contributions transferred from the Treasury to an individual’s account within a retirement plan,” which is an institutional arrangement between the employer and the participant, with recordkeepers in between.

The letter went on to suggest various ways of setting up a seamless transaction, such as tracking numbers for participants, using IRS Form 8888—currently used for direct deposit of tax refunds to IRAs—or utilizing existing information such as participants’ social security numbers and employer identification numbers.

Pew Charitable Trusts, which has coordinated working groups to help advance the Saver’s Match, called on Treasury and the IRS to “automate as much as possible” of the program to ensure uptake. John C. Scott, Pew’s project director for retirement savings, noted the current uses—and friction points—for Form 8880, used for the current saver’s credit; he suggested solutions to improve it by way of simplicity and uptake, including offering it free via tax software.

Pew’s Scott also called on Treasury to fund and advance a “general publicity campaign” through channels such as social media that are “direct, easy-to-understand, and actionable.”

The AARP also weighed in, noting the potential for the Saver’s Match to improve savings across household wealth, generally, and in a way that could narrow the racial wealth gap. The organization called for the tax setup for the match to be offered free via tax software.

Recordkeepers and States

Retirement plan companies including Paychex Inc., the Retirement Clearinghouse LLC, TIAA and Vestwell also weighed in with public comments.

Among calls for simplicity, TIAA recommended a system to “hold matching contributions that are rejected” due to inadequate information or errors so they can eventually get to participants.

“A holding mechanism, including an account, is necessary to ensure that rejected matching contributions are preserved and allocated once any outstanding issues are resolved, thus protecting individuals/participants from unintended financial loss,” wrote Wayne McClain, a TIAA managing director and associate general counsel.

TIAA also made the case that Treasury and the IRS, rather than plan sponsors, should be responsible for communicating eligibility and benefits to participants, as it is “unrealistic to expect plan sponsors to navigate the complexities of individual financial situations.”

Retirement Clearinghouse, which oversees the Portability Services Network of recordkeepers, made the case that the piping for its portability network could be used for the Saver’s Match for both in- and out-of-network recordkeepers.

“With modification, the functionality and operations utilized by PSN members can be extended to non-PSN recordkeepers who chose not to be a part of PSN or are not fully automated, as well as IRA providers that are, or are not, fully automated,” Retirement Clearinghouse President and CEO J. Spencer Williams wrote.

Some state treasuries also contributed commentary, including California, which has the largest state automatic individual retirement account program.

Angela Antonelli, a research professor and executive director of the Center for Retirement Initiatives at Georgetown University, pointed out the potential for the match to bolster recently introduced state auto-IRA programs, but only if executed thoughtfully.

“Because employers are not allowed to match contributions in the state auto-IRA programs, the Saver’s Match will provide a much-needed boost for individuals saving through these state programs,” she wrote. “As Treasury and the IRS consider how to implement the Saver’s Match, some concerns, if left unaddressed, could potentially increase operational costs for SFRPs or, in the worst-case scenario, prevent SFRP participants from receiving these matching funds.”

Principal Launches Workplace Personal Investing Program for Mass Affluent

The adviser solutions program started in Q3; meanwhile, the firm’s asset management arm will release its first passive TDF in 2025.

Principal Financial Group is moving more directly into participant financial advisement by targeting emerging and “mass affluent” savers, top executives said during the firm’s annual investor day conference on Monday in New York.

The firm started the program with about 160 salaried financial advisers toward the end of this year’s third quarter, said Chris Littlefield, Principal’s president of retirement and income solutions. “Workplace personal investing” is targeting participants who would otherwise fall through the cracks for advisement due to relatively lower account balances. 

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“We want to serve our emerging and mass affluent customers—people with less than $1 million to $2 million in investable assets—and we want to serve them not only with education, but advice,” Littlefield said. “One of the main things we’ve heard from customers for a long time is that ‘I understand I have options; help me understand what I should do with those options.’”

Chris Littlefield

Principal’s advisory service is available to plan sponsors to add to the plan, and then offered as a value-add for plan participants, according to the company.

Fidelity Investments and, more recently, Empower, have for a few years offered financial adviser services to participants via their wealth divisions. Meanwhile, many retirement plan advisories— and, to a lesser extent, wealth management firms—have been building up national footprints to serve clients across both 401(k) plan advisement and individual wealth management.

Littlefield said Principal decided to invest in the personal wealth program based on client demand for advice that was not being met by the market—some 60% of participants are currently without advisement. When a plan adviser partnered with Principal is interested in working with those participants, he said, the firm will refer that customer over; when the adviser is not interested, Principal will offer its services.

“We want to partner closely with our advisers—sometimes that works and we can refer leads right over,” he said. “Other times, [the participant is] at a level of investable assets that aren’t economical for that adviser to service, and that’s where we can step in.”

Littlefield also noted that financial advisers often seek out higher-net-worth clients due in part to costs associated with client acquisition and other processes that Principal does not have.

“We’ve got the customers; now we have to figure out the right model to serve them,” he said, noting Principal’s 14 million participants within its platform. “We’ve got the digital capabilities that can serve a lot of what they need, and when they want to talk to a human, we’ve got the Principal person [who] can talk to them.”

Passive TDF

Kamal Bhatia

Kamal Bhatia, president and CEO of Principal Asset Management, announced at the investor day that the firm will introduce its first passive target-date fund in 2025. Bhatia noted that Principal was one of the first managers to offer both active TDFs and, later, hybrid TDFs combining active and passive elements. The latest venture will pit Principal against firms such as Vanguard and BlackRock Inc.

“At the larger end of the marketplace, certainly, where we play in [defined contribution investment only business], there are a lot of sponsors that are very focused on fees, and they want a passive solution,” Bhatia said.

The passive option also gives Principal the ability to offer options even more broadly across the spectrum of prices—moving from lower-priced TDFs to managed accounts and then to individual accounts, he said.

Principal representatives also discussed its new target-date fund that includes a guaranteed income annuity, slated to be offered in 2025. That product will be implemented in partnership with Advantage Retirement Solutions’ Lifetime Income Builder and will add to a suite of retirement income products that should continue to grow in coming years, according to Littlefield.

Technology to Human

Littlefield also noted that 50% of Principal’s retirement clients have more than one offering—for example, a 401(k) plan and a nonqualified plan. The advice component will add to that full spectrum of services, he said, and come via the “trusted” sources of an employer and its recordkeeper. As trained financial advisers, he noted, Principal advisers will recommend the best options to participants, including third-party solutions.

Last week, Principal CEO Dan Houston announced he will step down at the start of 2025, to be replaced by current President and Chief Operating Officer Deanna Strable.

During the investor day, Strable and Houston emphasized the firm’s opportunity in the “U.S. retirement ecosystem,” presenting that the firm estimates about $110 billion in annual profits, including recordkeeping, asset management, wealth management and income solutions.

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