Prudential Retirement Appoints Chief Marketing Officer

In this role, Segreto will oversee the development and execution of Prudential Retirement’s marketing programs in these areas: defined contribution, defined benefit, stable value, retirement income, retirement plan strategies, pension risk transfer, and non-qualified benefits. She will manage several teams devoted to branding, promotional strategies, participant education programs, and market research.  Segreto will also expand e-commerce strategies for general market outreach for plan sponsors, participants, and intermediaries.  

According to a press release, during her career with Prudential, Segreto held a number of marketing positions specializing in project management, product positioning, program strategy, and communications development. Prior to that, she led Prudential Retirement’s Integrated Marketing & Strategy and was director of Participant Programs.