2024 Emerging Leaders — Ali Ahmadi

PLANADVISER: Tell us about your role at your firm and how you contribute to its growth and progress:

Ahmadi: As an account executive, I act as the lead adviser for my clients; I lead them through strategy, service and investments. I give our sales team the bandwidth to focus on their pipeline and contribute to the growth of the practice. My high client retention rate ensures that our firm’s growth continues to trend upwards. I have also created new products, such as our small market solution FutureFront, that has created efficiencies that allow our team to scale. It has also increased both revenue and assets under management.

For more stories like this, sign up for the PLANADVISERdash daily newsletter.


PLANADVISER: What steps do you think will help improve the retirement industry and participant outcomes in the future (particularly ways in which your firm can help with that progress)?

Ahmadi: Simplified: tech-forward, cost-effective solutions. The retirement industry is still very archaic in many ways. There are a few different steps my firm, and I as an adviser, take to drive desirable participant outcomes.

  1. Fee Transparency: We will always look to eliminate antiquated concepts such as revenue sharing. Fee equalization across 401(k) participants creates greater fee transparency for employees in regard to the fees they are paying.
  2. Emphasis on fees: We will always benchmark fees to ensure employees are paying a fair price and that their retirement savings are going toward their retirement. We also always ensure our clients are using the lowest-cost share class available to them.
  3. Straightforward investment lineups. We aim to eliminate sector overlap where possible and provide an easy-to-use investment lineup for participants. Behavioral economics tells us that too many options create an environment in which it is difficult to make decisions.
  4. Tech-forward solutions: We emphasize products that have made an investment in technology. We also create tech-forward products and methods that engage with participants.

PLANADVISER: What have you done that you are most proud of?

Ahmadi: My greatest accomplishment over the past 12 months was the creation and successful launch of FutureFront, our team’s “group of plans” solution. FutureFront is an innovative solution that has led to growth in revenue and assets under management. FutureFront is designed to provide a tech-forward, cost-effective, scalable solution for our startup community and small business segment. It has received industry recognition via [retirement industry] publications, which has led to opportunities for our team. For clients, FutureFront delivers optimal solutions, regardless of their life-cycle stage, as we are able to get them into our award-winning Newfront ecosystem earlier, accelerating client results. This was a comprehensive project that entailed determining vendor solutions, compliance and marketing.

2024 Emerging Leaders — Jonathan Metz

PLANADVISER: Where do you hope to take your career in the retirement industry in coming years?

Metz: I aim to take my career to new heights by focusing on two areas: professional development and participant education. Working with retirement plans allows me an opportunity to hone my craft within a specific niche in the advisory space. Professional development has been a big part of my career progression, allowing me to stay on top of evolving industry trends. While I have obtained several certifications, I look forward to continuing to sharpen my skill set. I am currently studying for the QKA [qualified 401(k) administrator] designation to learn more about the technical aspects of 401(k) plans.

Want the latest retirement plan adviser news and insights? Sign up for PLANADVISER newsletters.

Participant education is a critical and often overlooked component to retirement plan consulting. As the primary retirement plan educator at my firm, I have learned it’s important to develop an education strategy specific to the needs of each client. We are fortunate to have great relationships with our clients, which has allowed us to get involved within their employee resource groups and create targeted educational content on a personal level. As an example, we have hosted lunch and learns specific to women’s financial wealth, LGBTQ+ investing, and health and wellness. When dealing with a wide variety of clients and demographics, a “one-size-fits-all” approach doesn’t work.


PLANADVISER: How did you end up in the retirement advisory industry?

Metz: In 2016, I landed an internship with the Vanguard Group at their Scottsdale, Arizona, campus. Within three months, I obtained my Series 7 & 63 licenses and was up and running executing trades and providing investment consultation to retail investors. After a year working as a brokerage investment professional, I began exploring other opportunities and ultimately landed on their small business services team, where I helped small business owners explore their tax-advantaged retirement plan options. During this time, I consulted on multi-participant SEP-IRA, SIMPLE IRA and individual 401(k) accounts, as well as on pooled accounts, which included cash balance, money purchase pension and profit-sharing plans, etc. After a few years, I was approached by an internal recruiter for an industry-leading retirement plan advisory firm in Oregon and, over the following months, met with their retirement plan advisory team before receiving an offer to join this team. Since this change, I have really enjoyed the opportunity to advise clients, big and small, with their unique challenges and opportunities.


PLANADVISER: What steps do you think will help improve the retirement industry and participant outcomes in the future (particularly ways in which your firm can help with that progress)?

Metz: I see customized and targeted education as critical components to leveling up the retirement plan industry and positively influencing participant outcomes. Just last year, we created a suite of education geared toward “investing by age,” with the intention of demystifying investment jargon and providing real world applications to individuals across all age groups, and made it available to all participants in the plans on which we advise. For those just beginning their investing careers, we explained in detail the types of accounts they will see throughout their investment life, including those outside of their company 401(k), 403(b) or 457s. Through our conversations with mid-life individuals, we found that many were dealing with competing priorities, such as college planning or caring for an aging parent. This led to us sharing applicable information on college savings best practices, account automation and estate planning. The final topic covered in this series was “retirement redzone planning,” which was geared toward planning in the 10 years leading up to and 10 years after the start of retirement. We unpacked topics like sequence-of-returns risk, account consolidation and turning one’s nest egg into a stable income stream.

«