Product and Service Launches – 3/28/25

World Investment Advisors launches investment management platform WorldMAP; eMoney Advisor enhances needs analysis feature; Financial Finesse and SecureSave announce partnership; and more.

World Investment Advisors Launches Investment Management Platform WorldMAP

World Investment Advisors, LLC (World) launched its World Managed Account Platform (WorldMAP), an open-architecture, multi-custodial investment and portfolio management platform, designed to help advisors save time, grow revenues, and optimize outcomes for clients. At the same time, World has named Lauren Yeaton Hunt Senior Vice President of Wealth Platforms and Partnerships to facilitate launch and manage advisor and client experience.

Initially, the company said, WorldMAP will consist of a model program that includes strategies created and managed by World’s in-house investment team, led by Chief Investment Officer Nate Garrison. World’s in-house models will be branded Cota Street, with 10 strategies and more than 50 models at launch.

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Additionally, the WorldMAP platform will feature automated and individualized tax management, and the ability to extensively personalize models for clients at scale. Advisers will also have access to models offered by other industry-leading strategists, and a diversified lineup of separately managed account (SMA) managers.

“The launch of WorldMAP is a revolutionary step for our wealth platform, indicative of the investments we are making to create an elevated experience for our advisors and their clients,” said Troy Hammond, CEO of World Investment Advisors. “WorldMAP delivers on our pledge to provide advisers with all the tools, services and solutions to differentiate themselves in the current hyper-competitive landscape.”

eMoney Advisor Enhances Needs Analysis Feature

eMoney Advisor has enhanced its Needs Analysis feature, a planning tool designed to foster conversations between financial advisers and their clients and prospects. The company said the tool is designed to facilitate conversations about topics such as retirement, education, and spending goals.

New topics will be added in the coming months with life insurance rolling out soon, the company said, with plans to add annuity income, long-term care, and debt reduction later. Advisers can use the tool and these conversations as a “entry point for generating interest in more comprehensive planning services as clients’ needs evolve,” the company said.

“Many people are interested in receiving financial advice but only want to discuss goals that are most relevant to them and their situation. Needs Analysis is a scalable solution that directly addresses this need in the market,” said Chad Porche, senior vice president of product management at eMoney, in a statement. “We believe it will allow advisers and firms to provide advice to more people and, ultimately, lead to deeper engagement as clients’ needs grow more complex.”

Financial Finesse and SecureSave Announce Partnership

Financial coaching firm Financial Finesse has partnered with workplace emergency savings account provider SecureSave to create an integrated solutions for employers, the companies said.

The integration means there is a SecureSave page within Financial Finesse’s employee Financial Wellness Hub, enabling users to seamlessly sign up for an ESA and view their savings progress in real time. There is also direct access to Financial Finesse, including one-on-one financial coaching, within SecureSave to provide support at key decision points.

The companies are offering joint communications to drive program awareness and engagement and are offering employers the ability to offer incentives, so employees can earn ESA contributions as a reward for taking specific actions to improve their overall financial wellness.

The solution, which launched with a Fortune 500 healthcare company in December, has proven to be effective at reaching demographics with traditionally lower levels of financial security, including women and employees of color, the companies said.

Lincoln Financial Expands Solutions Available in WellnessPATH Marketplace

Lincoln announced expansion of the solutions available through its flexible wellness program, WellnessPATH® Marketplace. The program now offers 10 solutions: Student loan support resources; emergency savings account solutions; tax preparation discounts; home, auto and renters’ insurance; pet insurance; 529 college savings plan finder; estate planning support; debt management; and homebuying support.

Within the marketplace, employees can also access information and education they need to create a personalized journey toward improving their financial wellbeing at every stage of life, from entering the work force, buying a home and nearing retirement, the company said.

The company also announced that, in partnership with Candidly, employees can access student-loan support solutions and an emergency savings account. Employers have the option to make contributions directly to employee’s student loan repayment and to emergency savings accounts.

Allspring Introduces Two Active Equity ETFs

Allspring Global Investments, introduced two active equity exchange-traded funds: the Allspring LT Large Growth ETF and Allspring Special Large Value ETF , both trading on the NYSE Arca.

Allspring LT Large Growth ETF, managed by Neville Javeri, Jake Seltz, and Paul Roach, is based on a high-conviction large-cap growth U.S. equity strategy that, until now, was not widely available directly to individual retail investors.

Allspring Special Large Value ETF follows a value investing strategy that is led by Bryant VanCronkhite and James Tringas, co-heads of the Special Global Equity team, who use an investment approach focused on identifying companies with proven management and flexible balance sheets.

These are Allspring’s first actively managed equity ETFs, and both have an expense ratio of 0.35%; in December Allspring launched three actively managed fixed income ETFs.

T. Rowe Price Adds Two Active Equity ETFs to Roster

T. Rowe Price debuted the T. Rowe Price Capital Appreciation Premium Income ETF and T. Rowe Price Hedged Equity ETF , active transparent equity exchange-traded funds. With these funds trading on the NYSE Arca, T. Rowe Price now has 19 active ETFs.

T. Rowe Price Hedged Equity ETF, managed by Sean McWilliams, seeks to provide long-term capital growth and normally invests at least 80% of its net assets in equities, the company said. The fund, with an expense ratio of 0.46%, combines the firm’s U.S. Structured Research Equity Strategy with lower volatility individual equities and a derivatives hedging strategy designed to reduce portfolio volatility, especially during equity market downturns.

T. Rowe Price Capital Appreciation Premium Income ETF, co-managed by six investment professionals from T. Rowe Price Investment Management, is a low-volatility portfolio of high-quality stocks and covered calls, optimized to maximize income, preserve principal and limit losses. The company said is the second ETF in the Capital Appreciation suite and has an expense ratio of 0.34%.

Oppenheimer Clients Can Invest in Physical Precious Metals Through Integration with GBI

GBI, an institutional platform for physical precious metals investments, has integrated with Oppenheimer & Co. Inc. to allow the wealth management firm’s clients to invest in gold, silver, and other precious metals through the GBI platform. Clients can now easily buy, sell, store, and take delivery of physical precious metals directly from their wealth management account, according to a statement.

“This collaboration strengthens our commitment to providing a comprehensive and tailored physical precious metals solution that addresses the growing demand of wealth managers and their clients for this uncorrelated tangible asset,” said Steven Feldman, Co-Founder and CEO of GBI.

Oppenheimer says the partnership reinforces the company’s dedication to expanding and diversifying the investment options available to our clients and that this will allow them to capitalize on alternative investment options.

Social Security Administration Extends Identity Proofing Requirements

The SSA also made an exception to the in-person requirement for for those applying for certain services, although the exception does not apply to those applying for Retirement benefits.

The Social Security Administration has updated its recently announced identity proofing requirements, in an effort to clarify which of its services will require in-person or online registration. The SSA has said the new requirements are intended to prevent fraudulent claims.

Under the updated policy, now slated to take effect April 14, 2025, individuals applying for Social Security Disability Insurance, Medicare or Supplementary Security Income who cannot use their personal “my Social Security” account online can complete their claim entirely over the telephone, without the need to come into an office.

Last week, the SSA said, starting March 31, it would require all individuals signing up for Social Security benefits to visit a field office or use the internet and not allow them to do so over the phone. The policy’s effective date is now extended two weeks and makes an exception for those applying for SSDI, Medicare or SSI.

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“We have listened to our customers, Congress, advocates, and others, and we are updating our policy to provide better customer service to the country’s most vulnerable populations,” said Lee Dudek, acting commissioner of Social Security, in a statement.

Individuals who cannot use their personal online my Social Security account to apply for benefits will only need to provide proof of their identity at a Social Security office if applying for Retirement, Survivors or Auxiliary (spouse or child) benefits. The SSA said it will enforce online digital identity proofing or in-person identity proofing for these cases.

“The agency will not enforce these requirements in extreme dire-need situations, such as terminal cases or prisoner pre-release scenarios,” the announcement said. “SSA is currently developing a process that will require documentation and management approval to bypass the policy in such dire need cases.”

In addition, individuals who do not, or cannot, use the online service to change their direct deposit information for any benefit will need to visit a field office to process the change or can call 1-800-772-1213 to schedule an in-person appointment.

The SSA also plans to implement the Department of Treasury’s Bureau of Fiscal Service’s payment integrity service called Account Verification Service, which provides instant bank verification services to prevent fraud associated with direct deposit change requests, according to the announcement.

The SSA recently required nearly all agency employees to work in the office five days a week, which the agency claims will ensure maximum staffing is available to support the identity-proofing requirement. However, President Donald Trump’s Department of Government Efficiency Service Temporary Organization published a list of 47 SSA offices that are slated to close either this year or in the near future.

The agency also announced in February that it aims to lay off at least 7,000 people as part of the president’s effort to downsize the federal government.

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