Product and Service Launches – 3/13/25

Apollo, Athene and Motive Partners purchase a guaranteed income provider; Capital Group launches 8 model ETF portfolios; Lane42 Investment Partners launches as alternative asset management firm and more.

Apollo, Athene, Motive Partners Purchase Guaranteed Lifetime Income Solution

Three firms—Apollo Global Management Inc., Athene Annuity and Life Co., and Motive Capital Management LLC—announced the purchase of Advantage Retirement Solutions LLC, a guaranteed lifetime income solutions and technology provider for defined contribution plans.

ARS offers a multi-carrier technology, Lifetime Income Builder, that enables guaranteed lifetime income to fit into defined contribution plans, including directly into target-date-fund products.

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The investment in ARS was made by the acquisition of all outstanding shares by a new entity owned by Athene and funds advised by Motive Partners, according to the buyers’ announcement. ARS will continue to operate independently as it seeks to scale its offerings across the DC ecosystem.

The Lifetime Income Builder technology is currently used in the State Street GTC Retirement Income Builder Series, sponsored by Global Trust Co., which is available across several recordkeeping platforms. Lifetime Income Builder includes annuity guarantees backed by multiple insurers within a TDF construct.

Capital Group Launches 8 Active ETF Model Portfolios

Capital Group has launched eight active model portfolios comprising its all-active exchange-traded funds. The launch comes in response to the growing trend of financial professionals seeking active ETF model solutions, according to Capital Group.

The company offers 22 ETFs in the U.S., sold by more than 35,000 financial advisers and composed of more than $53 billion in assets under management.

Details of the full suite of Capital Group ETFs can be found here, along with details on the range of model portfolio solutions here.

Lane42 Investment Partners Launches as Alternative Asset Management Firm

Lane42 Investment Partners LLC announced its launch as an alternative asset management firm focused on pursuing compelling opportunities in both public and private markets across asset classes.

Lane42 intends to provide flexible debt and equity capital solutions to both public and private companies, while also pursuing investments across liquid markets and through multiple market and economic cycles.

The firm was founded by Scott Graves, who will serve as its CEO and CIO. It will be headquartered in Los Angeles, with a presence in New York. Graves brings more than 30 years of experience across public and private credit and equity alternative investment strategies.

TCW Launches Emerging Markets Equity Fund

The TCW Group Inc., a global asset management firm, announced the TCW White Oak Emerging Markets Equity Fund. The fund is an actively managed mutual fund that seeks to provide long-term capital appreciation by investing in a broad range of equity securities from emerging market economies.

The TCW White Oak Emerging Markets Equity Fund is sub-advised by White Oak Capital Partners Pte. Ltd.

The fund invests primarily in a set of emerging markets stocks beyond traditional large-cap companies to include small- and mid-caps. The fund is managed by Prashant Khemka, Manoj Garg and Wen Loong Lim.

Sun Life US Partners With Workday Wellness to Enhance Benefits Offerings

Sun Life U.S., a provider of employee benefits and human resource technology solutions, is now a strategic Workday Wellness partner. Workday Wellness is an AI-powered solution that aims to improve the benefits management experience by offering employers a “real-time view” into the benefits and wellness programs that employees use and value the most.

Sun Life has developed a portfolio of data connection solutions, known as Sun Life Link, which automate benefit data exchanges to and from Sun Life employer clients through the Workday platform. The automation of these tasks aims to free up HR teams so they can focus on the projects and aspects of their job that “really matter to them.”

As a Workday Wellness partner, Sun Life is also developing additional application programming interfaces that enhance connectivity for employers by integrating more employee data for functions that include plan set-up; enrollment and eligibility; absence management; and billing.

Edward Jones Launches Private Client Services for High-Net-Worth Clients

The company’s Generations program targets clients with at least $10 million in investable assets.

Edward Jones, “investing significantly” to enhance its services for high-net-worth clients, announced the firm’s first private client services offering for U.S. high-net-worth clients, Edward Jones Generations.

The program, which will be available to select clients in the second quarter of 2025 and will expand more broadly in 2026, includes sophisticated financial planning and investment management; an array of products and services; dedicated service and operations support; and an elevated experience and brand. 

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Tax, legal and estate planning services will be offered in conjunction with EY and Husch Blackwell, and clients will have access to an expanded network of third-party referrals, according to Edward Jones, to support situations, including real estate transactions, specialty insurance, family governance, business owner succession and executive health screenings.

Clients will also have access to the Edward Jones Trust Co. and the Client Consultation Group, which will provide access to specialized areas of support that include retirement income planning, tax-sensitive portfolio construction and business sale/succession considerations.

“Our 9 million clients include high net worth individuals, and we know they have very unique needs,” said David Chubak, head of the U.S. business unit and branch development at Edward Jones, in a statement. “Now, through Edward Jones Generations, we can serve these clients—and new clients—even more completely. Our goal is to help them, and their families, balance their lifestyle, legacy and long-term impact for generations to come.”

Alongside these services, the company touted investments in new products, services and investment capabilities such as in private equity, private credit and private real estate; broader choice in separately managed accounts; proactive tax strategies and personalization at scale; philanthropic solutions; customizable cash management and lending options; and tools to better manage concentrated equity positions.

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