Just the Facts

Reported by PLANADVISER Staff

A Progression in Preferences

U.S. retail investors within five years of retiring seek out advisers with strong support offerings; they also favor brands familiar to them, says current research from Cerulli Associates. Until then, only about 27% of investors are adviser reliant. That percentage jumps to 46% when investors are five years away from retiring, then to 57% when they are one year away. At the same time, their preference for familiar brands is growing. At retirement, 45% of investors want an adviser connected with a national firm, vs. the baseline of 39%; only 20% have no preference about adviser type, a drop from the baseline 30%.

Years From Retiring

Years Since Retiring

All Respondents

>5 Years

<5 Years

<1 Year

>1 Year

Adviser at a large national bank, broker/dealer, asset manager, etc.

39%

36%

39%

45%

41%

No preference

28%

26%

30%

20%

29%

Adviser owner/operator of local financial advisory firm

18%

16%

18%

21%

20%

Adviser at a local bank, broker/dealer, asset manager, etc.

13%

17%

12%

12%

8%

Adviser who is online only

3%

5%

2%

2%

1%

Source: The Cerulli Edge—U.S. Retail Investor Edition, 3Q 2023 Issue


States With the Worst Plan Access for Lower Earners

Nearly 41 million people—or one in three workers—earned less than $37,000 in 2021, according to new data. The Economic ­Innovation Group considers this demographic the low-income workforce.

Only 30% of these low-income workers had access to an employer-provided retirement plan, which means approximately 28 million workers did not.

Florida, California and Connecticut were the worst-performing states, where under 25% of the low-income workforce had access. This is particularly noteworthy in California, where 3.6 million lacked access to an employer-provided retirement plan—the most, by state, in the nation.


Account Balances Grow

Retirement balances increased for the third straight quarter due in part to improving market conditions. Average 401(k) balances were up 4% quarter-on-quarter, and the average 403(b) account balance increased 5%. Average retirement account balances for a sample group of participants quarter-over-quarter and year-over-year were:

Average 401(k) Balances

Q2 2022
$103,800
Q1 2023
$108,200
Q2 2023
$112,400

Average 403(b) Balances

Q2 2022
$93,300
Q1 2023
$97,900
Q2 2023
$102,400
Source: Fidelity Investments, “Q2 2023 Retirement Analysis”


The Longevity Literacy Gap

Experts recommend retirement plan advisers provide appropriate interpretation and practical implications of longevity terminology.

Life expectancy is defined as the ­average age a specific population group will live to.

  • 33% of people understand the practical implications of the term “life expectancy.”
  • 25% of those think life expectancy is the age by which the vast majority of a group of people will die.
  • 50% of those with strong longevity literacy, reported that they had determined how much they need to save for retirement, versus …
  • 32% of those with weak longevity literacy.

Source: TIAA


A Year of Loans and Hardship Withdrawals

Loans

Participants borrowing from ­their workplace plan increased from Q1 2022 to Q2 2023.

Q1 2022
56k participants
Q2 2023
75k participants

Participants with at least one loan in default decreased from Q1 2022 to Q2 2023.

Q1 2022
$460MM
Q2 2023
$450MM

The average loan per participant is down slightly from a year ago.

Q2 2022
$8,700
Q2 2023
$8,550


Hardship Distributions

Participants taking a hardship distribution increased from Q2 2022 to Q2 2023.

Q2 2022
0.30%
Q2 2023
0.52%

Total participants taking a hardship distribution increased from Q1 2022 to Q2 2023.

Q1 2022
14,231
Q2 2023
15,950

Average participant hardship amount slightly decreased from Q2 2022 to Q2 2023.

Q2 2022
$5,400
Q2 2023
$5,050
Source: Bank of America, “Participant Pulse: Tracking the confidence of plan participants”


The BeFi Advantage

Behavioral finance, aka BeFi, can help advisers increase client satisfaction and deliver more effective client experiences.

Nearly half of firms use behavioral finance for more than 50% of client interactions. Total firms using BeFi:

Firms with <$250MM
81%
Firms with >$250MM
82%
Top-performing firms
88%
Source: Charles Schwab, “Insights from the 2023 RIA Benchmarking Study”
Firms using BeFi saw 3.3x more new assets from existing clients in 2022.*
*Median results for firms with $250mm or more in assets under management


Put It in Writing

Firms with referral plans achieved stronger results via those channels last year than did firms without them. Although referrals account for most new clients, less than half of firms have formally documented their plans.

Firms with an existing client referral plan:

  • 1.6x more new clients generated from existing client referrals

  • 1.6x more new client assets generated from existing client referrals


Firms with a business-partner referral plan

  • 4.0x more new clients generated from business partner referrals

  • 5.1x more new client assets generated from business partner referrals

Source: Charles Schwab, “Insights from the 2023 RIA Benchmarking Study”