Betterment for Advisors Offers More Flexibility for Client Portfolios

Betterment for Advisors launched a new portfolio strategy financial professionals can use to manage their clients’ investments, known as Flexible Portfolio.

Advisers using the Betterment for Advisors platform now have the ability to control asset class weights within their clients’ core Betterment portfolio, allowing them to decide how money is distributed. Using this new portfolio strategy, advisers now have the option to personalize a client’s portfolio around their views, current holdings and personal circumstances. Advisers also have more flexibility to express their expertise and preferences within their clients’ investment holdings.

“One of our top priorities this year has been giving advisers more options and control to customize their experience on our platform,” says Cara Reisman, director of Betterment for Advisors. “With the launch of Flexible Portfolio, advisers can now offer an even more personalized service on behalf of their clients.” 

“The launch of Flexible Portfolios allows expertise from partner advisory firms, who may have different views about the expected risk and return of various asset classes, but still believe in the foundations of low-cost, evidence-based investing,” says Brad Felix, CFA, portfolio manager and founder at RhineVest and client of Betterment for Advisors. “We’re thrilled that Betterment is giving us the opportunity to provide more control of our clients’ investments.”

Since its launch, Betterment for Advisors has made a number of improvements to its platform to meet the demands of advisers. The introduction of Flexible Portfolio follows a series of improvements to its platform to meet this goal, including enhancements to its allocation advice, and access to additional portfolio strategies including an SRI Portfolio, the BlackRock Target Income portfolio, Goldman Sachs’ Smart Beta, and the Vanguard Portfolio.

At launch, Betterment’s Flexible Portfolio will be available for all advisers to use to manage their clients’ investments. Flexible Portfolio is complimented by Betterment’s features designed to increase after-tax returns: Tax-loss harvesting (TLH) and Tax-coordinated portfolios (TCP).