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Mutual of America Turns to Social Media to Educate People About Retirement
The firm is offering tips, tools, studies and articles on Facebook, Twitter and LinkedIn.
Reported by Lee Barney
Mutual of America has launched social media pages on Facebook, Twitter and LinkedIn to offer people information about retirement, namely tips, tools, studies and articles. Information will be tailored to all generations, be they Millennials, near retirement or in retirement.
“As a company committed to personal service, we’re excited to further connect with our clients, customers and the public in a new, dynamic and interactive way,” says William Rose, senior executive vice president and chief marketing officer at Mutual of America.
According to Mutual of America, content throughout the social media pages will include:
- Tips, tools, studies and articles about saving for retirement, managing expenses, retirement life and more;
- Features and insights about the Company’s culture and philanthropy; and
- News and information about careers, including job opportunities at Mutual of America.