ProductsJune 13, 2016

Empower Announces New Website

It has also ramped up social media efforts as part of its participant education program.

Reported by Rebecca Moore

Empower Retirement today unveiled a new, redesigned version of its website, www.empower-retirement.com, a key component of its digital marketing efforts that are aimed at actively engaging clients, participants and advisers.

Key features of the site include an engaging user experience with enhanced features to better communicate with key stakeholders. The site encompasses a broader band of content from its prior version, which was developed when Empower was initially established as a brand in late 2014.

“Our approach to this redesigned site is to give each stakeholder specific information about how we can help them. This ranges from how we help financial professionals serve their clients better to helping individuals ultimately achieve the retirement security they deserve,” says Stephen Jenks, chief marketing officer for Empower.

The new site, which was created in-house by Empower, is built on a responsive web design framework that is aimed at providing an optimal viewing and interaction experience—easy reading and navigation—across a wide range of devices from desktop computer monitors to mobile devices.

The new site is the latest in a host of digital brand-building initiatives underway at Empower that include a growing social media presence, a new print and digital advertising campaign and ongoing sports marketing initiatives.

Empower is employing a dynamic engagement strategy on social media, using Twitter, Facebook, YouTube and LinkedIn to promote programs, advance thought leadership, share company news and provide commentary about topical issues. In addition, Empower will establish a presence on Instagram later this month.

“We estimate that over 75% of retirement plan participants have a Facebook account. So, Facebook and other social channels are a foundational part of our participant education program, ‘Now Is a Good Time,’” says Jenks.

“Participants, plan sponsors and financial professionals are at the center of our thinking at Empower and all of our marketing and communications investments reflect that,” says Edmund F. Murphy III, Ppresident of Empower Retirement. “We are actively seeking to bring our value proposition alive through every single interaction that we have with our client base of over eight million participants in some 35,000 plans.”