LPL Upgrades Reporting Platform

LPL Financial LLC, which is a wholly owned subsidiary of LPL Financial Holdings Inc. serving as an independent broker/dealer and asset custodian for registered investment advisers (RIAs), says the re-release of the company’s signature performance reporting tool brings cutting edge improvements to its adviser technology offerings.

Victor Fetter, a managing director and chief information officer at LPL, says Portfolio Manager is a cost-effective, robust performance reporting system that can deliver comprehensive views of clients’ financial information in an easy-to-understand format.

“For advisers, client trust is the key component for success,” Fetter says. “Tools like Portfolio Manager help our advisers demonstrate the value of their advice to their clients, and we intend to continue to provide our advisers with the breakthrough technology that can help strengthen their client relationships.”   

LPL Financial says it is engaged in a multi-year effort to transform its performance reporting strategy in order to present data that is smarter, simpler and more personalized. To that end, the enhanced Portfolio Manager features the following upgrades:

• A new look for all reports generated by the tool.  LPL says the reports produced by Portfolio Manager have been made easier to read and understand, and should provide investors with a clearer view of their financial picture.
• Ability to personalize branding materials. Advisers will be able to promote their brand and improve their client experience by adding their logos to their reports.
• More performance reporting choices. Reports now provide the options of viewing time-weighted or dollar-weighted calculations, which adds flexibility in viewing and analyzing client data.
• Capacity to save time and pre-schedule reports. Advisers will also be able to schedule the frequency of their reports.

The firm says it has also recently updated and released a new version of the LPL mobile app and an enhanced trading and rebalancing platform. More information is available at www.lpl.com.