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ING U.S. Launches Education Campaign
It’s National Save for Retirement Week, and ING U.S. is using the event to promote a multimedia customer education campaign ending October 26.
Reported by John Manganaro
Dubbed the 2013 “Get Ready” campaign, organizers hope to use the event to educate clients on where they might be in the march towards retirement readiness and what resources are available to help improve investing and saving habits.
ING will also engage non-participants about the potential benefits of the employer-sponsored retirement plans they are opting out of using.
Other goals include working with active participants to evaluate current savings strategies and identify positive changes within existing accounts. Clients will also have the chance to learn more about ING’s suite of online financial advisory tools.
Plan sponsors and advisers can access the material by contacting their local ING client service representatives.