CRIC Hires Director of Communications

In her new role, Sanchez will develop and implement a strategy to effectively communicate the firm’s ability to help plan sponsors reduce their liability while optimizing their plans. In addition, she is responsible for participant‐directed communications that are designed to educate and motivate employees to take the right steps to enhance their retirement readiness.

Sanchez brings more than 14 years of experience in marketing and communications to Castle Rock Investment Company. She has worked as a marketing consultant in numerous industries, including the nonprofit, real estate, government, technology and hospitality sectors.

In addition to her new role, Sanchez serves as a volunteer for numerous nonprofit organizations, including the Board of Trustees for the Colorado‐based Christian Foundation. She is also a member of the Douglas County School Accountability Committee. She holds a Bachelor of Science in business administration from the University of Colorado at Boulder and a master’s in marketing from the University of Colorado at Denver.