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401(k) Sales Champion Book Updated
The third edition of the book <em>401(k) Sales Champion, A Guide For Financial Advisors To Acquire And Retain 401(k) Plans </em>will be released July 1, 2011
Reported by PLANADVISER staff
The book, written by Christopher H. Barlow and Stephen D. Wilt, discusses how advisers can achieve success in 401(k) sales; answers more than 130 marketing, sales, and service questions; and offers 60 actionable ideas that advisers can use to enhance their ability to acquire and retain 401(k) plans.
The third edition also adds two new chapters: A 30 Year Perspective On 401(k) Sales and The First Six Months.
The book, released by KnowHow 401(k), was originally published in 2001.