How Much Will You Spend on Mom?

You would be in line with the large majority of consumers if you spend less than $100—half spend $50 or less.

This year, 26% of surveyed online consumers plan to spend $50 and 24% plan to spend $25, according to a survey by PriceGrabber.com, a part of Experian. Almost another fourth (23%) plan to spend $100. Only 8% of consumers plan to spend $250 and a slimmer percentage (3%) spend $500 or more.

Despite predicted improvements in the economy, the survey revealed most (72%) of respondents do not plan to spend more on Mother’s Day this year. However, more than one in 10 (12%) do plan to spend more because they expect the recession to lift.

The old standbys of flowers and chocolate are the most popular Mother’s Day gifts, with 39% of consumers planning to purchase one of those items. Twenty-three percent of consumers opt for clothing or jewelry. Other gifts include kitchen or gardening products (13%) and beauty, cosmetics, or spa products (11%). The largest number of respondents (44%) plan to purchase other types of gifts for Mother’s Day.

A notable percentage (16%) of respondents doesn’t plan to spend any money for Mother’s Day at all. Perhaps gifts do not always come with a price tag.

The Mother’s Day shopping survey included responses from 2,011 online consumers and was conducted from March 26 to April 12.