AXA Launches Resources for Women

The program, “The AXA Equitable Connection: Women, Wealth and Wisdom” aims to connect women consumers to the education, resources, and guidance needed to take control of their finances, the company said. Additionally the program is designed to build a community that enhances workplace opportunities for growth and development for female employees and financial professionals.

“Ultimately, we want to be the first company women think of when seeking financial information and guidance, as well as the first company they consider when interested in pursuing a career in financial services,” said Barbara Goodstein, executive vice president and chief innovation officer for AXA Equitable.

AXA Equitable unveiled a section on its Web site focusing on five areas, each with tips and tools: Women Taking Charge of Their Finance; Money Made by Women; Women Protecting Their Loved Ones; Women Educating Their Children; and Making a Woman’s Legacy Come True.

“The financial needs of women are different from men, especially when planning for retirement,” said Goodstein. “Women tend to live longer, work fewer years, make less money, and invest more conservatively. As a result, their money needs to last longer, and we want to make sure they have at their disposal the tools and resources that empower them.”

As part of the new program, AXA also said it plans to connect female employees and financial professionals through events, mentoring relationships, employee resource groups, and networking.