Principal Launches New Financial Wellness Program

Principal Financial Group has launched a new financial wellness program, Principal Milestones, that includes iGrad’s Enrich financial wellness platform. The platform helps participants access comprehensive financial education resources all in one place, including information on student loans, will and legal document preparation, health savings accounts (HSAs), budgeting and more.

Principal notes that nearly half of Americans are stressed out by their financial situation, and 70% of Americans postpone making financial decisions. Less than one-third say they are comfortable with their knowledge on making financial decisions, according to research conducted by Principal and behavioral economist Dan Goldstein. The research also found that people who spend even a little bit of time learning about financial planning are 75% more likely to be confident in their financial future.

The platform includes an in-depth online assessment to evaluate a participant’s strengths and challenges. It then delivers personalized information to help participants minimize financial stress and reach their goals.

“The decision to further expand our financial wellness offering with Enrich was easy when the research so clearly ties confidence to postponing financial decisions,” says Joleen Workman, vice president of customer care at Principal. “We selected the Enrich financial wellness platform in large part because of its expansive set of content and tools, and the customization available, which makes each person’s experience more personalized and relevant.”