Principal Launches Mobile App That Leverages Biometrics

Principal Financial Group has launched a new mobile app that leverages biometrics, education and on-the-go account access to help instill confidence and make transactions quick and easy.

The newly designed app is the latest in a string of customer experience enhancements that Principal has rolled out, including the launch of ARAG will preparation services, educational content, HSA account integration and an Amazon Alexa Flash Briefing skill to share financial tips.

“We don’t expect customers to interact with their 401(k) account every day,” says Joleen Workman, vice president of customer care at Principal. “But we know that when they want to check their account or make changes, it needs to be a seamless experience. The app has the transactional excellence that people expect coupled with moments of education and celebration to help our customers build confidence. Retirement planning doesn’t have to feel complex when the industry doesn’t make it hard.”

Principal has planned enhancements to the app in the coming months.