A study backed by Forrester
research and commissioned by Betterment for Business found employees in
the study didn’t understand how fees for their 401(k) plans worked, were
unlikely to get much value out of employer-provided education sessions,
and mistrusted their plan providers—which they think are primarily
responsible for decision-making about the plan.
Nearly 70% of
employees agreed that online platforms that provide financial advice,
help them see all their wealth in one place, and are transparent with
fees and investments will better help them invest for retirement.
Increasing employee and employer access to information and empowering
oversight can help reduce risk for employers, the research paper says.
One
significant area of employee confusion around 401(k) plans is the role
and responsibility of the employer versus plan provider in managing a
company’s offering. The study found that nearly half of employees
believe their employers are not very or not at all involved in selecting
401(k) investments. In addition, 62% said they believe their employer
holds no legal responsibility for ensuring that the financial advice
provided to the employee around 401(k) investments reflects their best
interests. Fifty-six percent of eligible participants said they were
skeptical that their provider would have their best interests at heart.
Most
employers interviewed did not have visibility into what contributions
or fund selections their employees were making on their accounts.
Because overall retirement readiness involves considerations outside
401(k) participation—such as IRAs, spousal income, and other
investments—employers said they had no way to effectively track all of
these variables to help ensure their staff were prepared for retirement.
The most common way employers seek to change employee behaviors
around retirement savings is through employee education sessions. These
sessions are typically run by the provider or by their third-party
advisers, either annually around enrollment time or quarterly. Two of
the employers interviewed offer additional one-to-one guidance with an
adviser representative for an additional fee, payable by the employee.
Overall,
the employers had mixed reviews of the impact of these sessions. While
many of the employers we spoke with said they had every indication the
sessions were a success, others told us they were confused when the
sessions didn’t have a greater impact on employee participation.
NEXT: Employees want more digital toolsForty percent of employees in the
study said they didn’t have access to education sessions or didn’t know
if they were available, and one-third of employees who had access to the
sessions decided not to attend them anyway. Only 55% of employees in
the study who attend 401(k) education sessions said they found them
valuable or very valuable. When taken together, employee-provided
education sessions are only about 20% effective.
The study
suggests there is considerable appetite among employees for enhancing
digital touchpoints to provide more holistic, guided, and personalized
experiences and advice. Fifty-five percent said having access to tools
that gave the kind of personalized, contextual advice advocated within
digital money management research would make them more active
participants. Sixty-eight percent of employees said they would be more
likely to review and manage their 401(k) plans if they had access to
tools that would aggregate all of their financial information in one
place, and the same number said tools that made it easier to understand
and navigate financial decisions would drive more personal 401(k)
management activities.
Employees who were least confident in
their retirement outcomes were more likely to say they thought these
kinds of tools would drive engagement with their 401(k) accounts. They
were 19 percentage points more likely than retirement-confident
employees to agree that tools that aggregate all accounts in one place
would drive more engagement with their 401(k) plans, 16 percentage
points more likely to say the same of tools that provided tailored
advice, and 16 percentage points more likely to actively manage their
plans with tools that made navigation and decision-making easier for
them.
Forrester conducted an online survey of 305 full-time
employees in the U.S. whose companies offer a 401(k) plan and
interviewed seven benefits and compensation decision-makers or
influencers at US companies. More findings from the study may be found here.