Pershing Plans to Take Platform Online

Like the original NetX360, NetX360.com will enable Pershing’s introducing broker/dealers, their investment professionals, and registered investment advisers (RIAs) to manage their firm’s brokerage and advisory business on a single, integrated platform. NetX360 has more than 100,000 registered users since being launched in 2009 (see “NetX360 Open-Architecture Platform Introduced by Pershing“).

Pershing has focused on expanding its mobile offerings in response to customers’ demands to be able to access their portfolios from any location. Given this flexibility, the company points out that NetX360.com has the additional benefit of acting as a complement to disaster recovery and business continuity plans.

“To offer the highest service levels to their customers, advisers need access to customer information and tools no matter where they are,” said Lucille Mayer, managing director of technology products and services at Pershing, “NetX360.com’s simplified user interface, based upon feedback from our customers, will improve the overall user experience while offering the ability to utilize core account management and trading capabilities from Internet browsers.”

Pershing is currently testing a beta version of the application with investment professionals. It plans to formally launch the application in December positioned as the replacement for the existing browser based application NetXPro.com.