PEP Growth Slows as Startups Fold

An IRS clarification that expanded audits for PEPs may be a factor for some providers in leaving the market.

The growth of pooled employer plan registration has slowed in 2023 even as the industry gears up for more small and midsized businesses to introduce new retirement plans, according to an industry expert.

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There were about 350 PEPs registered with the DOL halfway through 2023, showing a decline in the pace of rapid growth of registrations compared to prior years, according to Robb Smith, president of RS Fiduciary Solutions, PEP-HUB and PEP-RFP. Smith, who tracks PEP registration on the DOL’s EFAST website, noted around 170 registered PEPs at the end of 2021, and about 300 at the end of 2022.

The slowdown doesn’t mean pooled plan providers aren’t continuing to bring PEPs to market, Smith says, but that even as new plans emerge, more are pulling out of the market due to lack of uptake from plan sponsors. Some of the pullback, he notes, came after a clarification this year by the Internal Revenue Service that expanded the audit requirements for PEPs.

In a February report posted in the Federal Register, the IRS and DOL clarified that PEPs with 100 participants or more are subject to audit, rather than the 1,000-participant threshold some interpreted in the Setting Every Community Up for Retirement Enhancement Act of 2019, which first made PEPs a retirement plan option. Instead, regulators kept the audit rule of having 100 or more participants the same for PEPs as they do for single-employer retirement plans.

Smith says the threat of an audit that could cost a pooled plan provider in the range of $10,000 to $20,000 likely hastened the closure of some of the smaller upstarts.

“The audits are an additional cost,” he says. “If a PEP has not reached critical mass regarding the number of participants and assets, they may want to consolidate into another PEP.”

Maturing Space

David Levine, co-chair of the Groom Law Group’s plan sponsor practice, agrees that some PEP providers may have been “caught a little flat-footed” by the IRS guidance. But overall, he doesn’t see the auditing clarification as a driver of consolidation.

“A lot of the pooled plan providers that I work with expect to have more than 1,000 people in the plan,” he says.

Levine does, however, see consolidation in the space as being linked to maturation of the market. “You’ve seen that some PEPs have gotten traction, some have not, and two years into this people are asking, ‘does this make sense anymore?’” he says. “You are seeing some consolidation and reshuffling in this space.”

Levine expects PEPs to continue to see growth among his clients as “another solution in the toolbox” for smaller plans, alongside the proliferation of individual plan options from various small plan providers.

Wealth Connection

PEP consultant Smith says he continues to see growth in the retirement plan vehicle from registered investment advisories who are linking wealth management with participant retirement savings. These RIAs, he says, are working with small or mid-sized business owners who may see the value in starting a workplace plan through a PEP, or transferring an existing plan to the vehicle.

“RIAs want to have that arrow in their quiver,” he says. “If they are asked about a PEP, or someone comes in and has a business with retirement plans, they want that option along with a single-employer plan.”

Smith says PEP-HUB is advising small RIAs and their small plan sponsor clients to two options in particular.

One is what PEP-HUB calls an “open PEP,” which are pooled plans on the market that are accepting new plan sponsors, but that also have enough adopting employers and participants that “auditing fees are minimized.”

A second option is joining a Group of Plans, or GoPs, which brings multiple plan sponsors under one 402(a) fiduciary. This setup can reduce administrative burdens and costs for a small plan sponsor.

Overall, Smith says PEPs still need a better benchmarking and analysis process for plan sponsors. Unlike single-employer-plan providers, he says PEPs do not yet have the proper analysis or prudent selection process.

Adviser Product Partnerships

Crystal Capital teams with SS&C to ease alternative investment process; BridgeFT powers Yayati for more personalized investing applications; Nassau Financial Group announces collaboration with LifeYield.


Crystal Capital Partners Chooses SS&C for Back-Office Alt Investing Offerings  

SS&C Technologies Holdings Inc. announced Crystal Capital Partners, a turnkey alternative investment platform for financial advisers, has selected SS&C to improve its back-office investment processes for financial advisers. 

Our integration with SS&C will help streamline the investing process for advisers and their clients, eliminating much of the burdensome operational processes associated with alternative investments —subscriptions, rebalancing, and liquidity schedules, among other things, Michael Hoyer, Crystal Capital Partners’ CEO, said in a statement.  

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We are excited to support Crystal Capital Partners in their efforts to bring efficiencies to alternatives investing, Karen Geiger, co-general manager at SS&C Advent, said in a statement. 

BridgeFT to Power Yayati Applications, Including Tax-Saving Investment Tools  

BridgeFT and Yayati have partnered to offer wealth mangers technology infrastructure and more personalized investment experiences through integrated application programming interfaces. 

Yayati fills an important gap in the wealthtech landscape by offering a range of tax-smart investing options, Joe Stensland, BridgeFT’s CEO, said in a statement.  

Information needed here 

Yayati is an investment technology company that offers personalization infrastructure to advisers, broker-dealers and asset managers. BridgeFT is API-first wealth infrastructure software company. 

Through the partnership, BridgeFT will power Yayati’s applications for registered investment advisers, broker-dealers, and asset managers who sign on with BridgeFT or Yayati. Users will have access to trade-ready, multi-custodial data pre-integrated into Yayati’s tax intelligence platform, including tax transition, tax-loss harvesting, rebalancing, tax withdrawal and tax location. 

BridgeFT has created the pathway for wealth management firms to build a differentiated tech stack and a unique client experience, Rajeev Sharan, founder and head of product at Yayati, said in a statement.  

Nassau Financial Group Advances Retirement Income Options WithLifeYield  

Nassau Financial Group announced a collaboration with LifeYield to expand its offerings of retirement income strategies. The collaboration will seek to help independent advisers to create retirement income protection through education, emerging retirement technology, and annuities. 

Nassau will integrate LifeYield’s “Social Security+ with Income Layers” application into its toolbox for use by independent producers. The application models Social Security benefits under different scenarios, and producers can then help clients by showing potential options for converting assets into reliable income streams to supplement Social Security benefits, according to the firms. 

“Nassau’s collaboration with LifeYield demonstrates our long-term focus on providing leading digital capabilities to help insurance producers develop strong retirement income strategies for each client,” Tom Buckingham, chief growth officer at Nassau, said in a statement. 

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