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Client Service January 29, 2024
OneAmerica Announces Rebrand to OneAmerica Financial
The firm’s logo and website will both be updated in an effort to clarify the focus of the Indianapolis-based company’s work.
Reported by Natalie Lin
Financial services firm OneAmerica Financial Partners Inc. announced on Monday a rebranding to OneAmerica Financial from simply OneAmerica.
By adding the term “Financial,” the company aims to enhance its brand recognition and clarify its work in financial security, offering life insurance, retirement, employee benefits and long-term care solutions, according to the Indianapolis-based firm’s announcement.
The rebrand includes an updated logo and website, with changes to the user experience and the first change to the firm’s logo in more than 20 years, according to the company. OneAmerica Financial is the umbrella name for a variety of businesses, including American United Life Insurance Co., the State Life Insurance Co., OneAmerica Retirement Services LLC and OneAmerica Securities Inc.
“The focus of OneAmerica Financial will continue to be on helping people achieve financial security and peace of mind,” said Kelley Gay, OneAmerica Financial’s senior vice president and chief marketing officer, said in a statement. “Our refreshed brand emphasizes our people-centered dedication to empowering individuals and businesses to navigate their financial journeys with confidence.”
The firm noted a 5.4% annual adjusted revenue growth rate over the past three years in its most recent annual report for fiscal 2022. It has more than 2,500 employees across the country.