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Products March 12, 2008
New York Life Launches New Finance Site for Women
New York Life Insurance Company has launched a site for female consumers, providing them access to detailed information and organizational tools for helping meet financial goals.
Reported by Rebecca Moore
The site, www.newyorklife.com/womenandfinance, focuses on top concerns for women, including planning for retirement, creating financial protection for their families, saving for their children’s education, and dealing with life’s major financial challenges, New York Life said in a press release.
The site features four sections: “Protect My Family,’ “Secure My Retirement,’ “Educate My Children,’ and “Manage My Finances.’ Each page features articles and actionable steps on how to achieve each goal. The content further includes access to the latest surveys and statistics, such as the recent study completed by a Wharton School professor on retirement income, and a link to www.guaranteesmatter.com, an educational tool for investors.
To address an often-cited request from women for financial organization tools, New York Life agents will deliver a LifeFolio Kit to consumers. The LifeFolio Kit contains a guide to getting organized and a personal document checklist. It also helps women identify future insurance and financial needs and ways to meet them.
The new Web site includes real customers telling their stories and streaming video of several New York Life agents and managers speaking about their work experiences and addressing individual financial concerns. In addition, questionnaires and calculators help readers review and establish financial needs for retirement income, life insurance or college savings needs, as well as design household budgets.