Money Over Marriage: Younger Generations’ Priorities Present Adviser Opportunity

Younger savers may be responding to financial hardship ranging from the pandemic to inflation, according to research from MassMutual.


Most younger Americans believe financial stability is a stronger determinant of personal happiness than the person they marry, and financial advisers may be able to help address the former, according to the latest Consumer Spending & Saving Index from Massachusetts Mutual Life Insurance Co.

“Perhaps it’s a matter of being able to control what you can control, and personal accountability for one’s financial security may be falling in that camp to a greater degree than marriage today,” Amanda Wallace, head of insurance operations with MassMutual, said in an email response. “Younger generations have already observed or experienced financial hardships in their homes and witnessed the impact on seemingly healthy relationships.”

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Among respondents, 68% of those in Generations Z and X, as well as 72% of Millennials, identified , compared with only 55% of Baby Boomers who would made the same selection. Similarly, Gen Z (65%), Millennials (62%) and Gen X (54%) were more likely to say that financial security has a bigger impact on personal happiness than who they marry, as compared with Baby Boomers (41%) and the Silent Generation (29%).

Additionally, younger generations reported being more worried about how their day-to-day finances will be affected by economic issues such as inflation and recession. In contrast, Baby Boomers reported more concerns about how the U.S. political climate and the 2024 presidential election will impact their finances.

Wallace says the findings indicate the high emphasis younger people are placing on securing their finances, so financial and retirement advisers would be well served to work with younger savers to create a plan that fits with their goals.

“It takes planning and preparation,” Wallace says. “A financial and legal adviser can help build and protect the wealth of a couple, individually and as a family unit.”

Wallace noted that, looking behind the curtain at wealthy families, advisers help guide family members over a long time horizon. They apply a combination of investments and risk management tools to help realize the family’s long-term vision.

Mass Mutual also reported that although younger generations prioritize financial stability for their happiness, many are not feeling secure. Gen Z (45%), Millennials (53%) and Gen X (53%) respondents said they are not saving enough to retire at their ideal age. Comparatively, Baby Boomers fare better, with 32% reporting the same concern.

Additionally, when federal student loan payments were temporarily paused, more than one-third of those with student loan debt diverted funds originally designated for paying down their debt to purchase consumer goods.

“Investing in yourself through wise financial choices today is a commitment younger people can make to secure a more stable financial future,” Paul LaPiana, head of MassMutual’s brand, product and affiliated distribution, said in a statement. “As with most healthy habits, consistency is key. Good financial habits include saving and spending responsibly starting at a young age, increasing retirement contributions, and broadening your investment portfolio to unlock a financially secure and prosperous future.”

Commissioned by Massachusetts Mutual Life Insurance Co., the research was conducted online by PSB Insights from August 5 through 21 among a sample of 1,000 U.S. adults, as well as an additional sample of 500 adult Massachusetts residents from August 5 through 28.

A ‘Slam Dunk’: 401(k) Auto-Portability Network Nears Live Date

A program starts in October giving plan sponsors the option for terminated small plans to automatically port to active 401(k)s if within a network of recordkeepers.


On October 1, a network of the country’s largest recordkeepers will begin offering plan sponsors the ability to automatically move small, unclaimed participant accounts to active 401(k) plans, so long as they are within the group of providers.

It’s a moment the Portability Services Network LLC, the brainchild of Retirement Clearinghouse LLC, has been working toward for about 10 years.

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“There’s a small measure of satisfaction in that regard,” CEO Spencer Williams says, speaking a few weeks before launch. “We kind of took the long road, the hard road, and have arrived at a spot that is, frankly, not only the best solution, but has promise of being even better.”

The October start, while a major milestone for the network, is still staggered, according to Williams and Neal Ringquist, Retirement Clearinghouse’s executive vice president and chief revenue officer.

At the start, only Alight and the Vanguard Group will go live with automatic portability on a “negative consent” basis. Those recordkeepers have some plan sponsors teed up to go live with the service, says Ringquist. Meanwhile, Fidelity Investments will follow before the end of the year, and the three other recordkeepers—Empower, TIAA and Principal Financial Group—will join in 2024, a group that Retirement Clearinghouse earmarks at 63% of workplace plan participants.

Much of the success of the program will depend on recordkeepers and retirement plan advisers getting plan sponsors to sign up, according to the executives.

“Each organization has its own go-to-market strategy,” Ringquist says, noting that some recordkeepers operate more directly to consumers, while others work more through retirement plan advisers. “I expect we’ll revisit [the outreach strategy] in 2024 based on some results of the initial plans that have gone live.”

Long Road

The Portability Services Network has been working with some of its large plan sponsor clients since 2017 on “affirmative consent” from participants who are going to have small cash balances pushed out of plan. More than 3,000 participants have given consent and had balances ported first to an individual retirement account, and then to an active retirement plan, Ringquist says.

In 2019, Department of Labor guidance made it possible for funds to be moved from one employer plan to another plan automatically. At that point, the Retirement Clearinghouse started approaching recordkeepers to sign on. Alight signed up first, followed by Vanguard.

When Fidelity signed up in 2021, Retirement Clearinghouse hit pause on the program to regroup. The parties involved started the Portability Services Network, later adding the additional recordkeepers.

Going forward, Ringquist and his team will continue to add recordkeepers as “members,” not full-fledged partners, though those providers who join will sign the same operating agreements as the original six, he notes. “We’re working on bringing some others aboard and hope to have, by year-end 2024, 80% of the market, as measured by participant market share,” he says.

Williams says there is a strong policy argument for recordkeepers to participate. He notes that the program can help combat a 401(k) cash-out problem that, demographically, tends to hit low-income earners, minorities and women on a disproportionate basis. He also notes the business element of keeping people actively invested in the workplace retirement plan system.

“Auto-portability incubates accounts,” Williams says. “It not only helps keep money in the system, but it helps smaller accounts become larger accounts.”

The Business Case

The Portability Services Network has competitors who also want to gather small, forgotten accounts and transfer them either into employer-sponsored retirement plans, or individual retirement accounts.

Millennium Trust Company LLC, soon to be Inspira Financial, offers auto-portability defaults into IRAs, and the funds can then be moved into an existing employer-sponsored retirement plan. According to the firm, client testing for the program is underway, with full launch expected in 2024. Millennium currently has more than 3 million participants eligible for the program.

A financial technology firm, Beagle Invest LLC, comes at the problem from the participant side. It offers a “hassle-free” service by which a workplace saver can pay to have the company identify any outstanding accounts and roll them into an IRA.

Finally, in the SECURE 2.0 Act of 2022, Congress directed the DOL and the Department of the Treasury to create a “lost-and-found” database for participants to find their employer-sponsored accounts.

Williams believes the Portability Services Network is best positioned to help the retirement leakage problem through its private network combined with policy support. He points to the fact that the DOL named Retirement Clearinghouse as a fiduciary in the auto-portability program. It’s a position the president says the firm is comfortable with, as there is “no situation where a terminated account is worse off than sitting in its new employer plans. … It was a slam dunk business case.”

Ringquist notes that, when competing for these lost accounts, the business case also stands up to keep funds within the network of recordkeepers as opposed to having them rolled into IRAs. He says that the cash leakage balances the network is looking to transport are relatively small; 75% are around $5,000.

“These balances are just not even in the crosshairs of many advisers,” he says. “What we’re simply doing is retaining that … so it’s a net win-win for the advisers, and that’s the important thing that we are trying to explain to them.”

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