Money Management Firm Enters the Blogosphere

Navellier & Associates, a registered investment adviser (RIA) that manages about $4.5 billion for institutional and individual clients, already publishes a weekly e-newsletter, Marketmail, with market analysis and commentary. However, the firm said it was looking for a medium to facilitate unobtrusive daily contact with investors and financial advisers—and so it turned to the blogosphere a couple of months ago.

The company’s blog posts are written by the firm’s researchers and Louis Navellier, the founder and CIO. The All Cap blog informs readers about what’s driving the stock market on a daily basis, and the Market Observations blog features charts and analysis on the market.

Although a normal part of the daily lexicon, blogs are not always clear in definition—varying in meaning depending on who is writing it. News outlets often have different standards than do personal blogs. Merriam-Webster defines a blog as “a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.’ The Navelllier blog (http://blogs.navellier.com) appears to be generally informative and provides links to important news of the day.

A press release points out that blogging in the financial industry has been difficult because of strict SEC regulations designed to protect the market from fraudulent hype and manipulation. Founder Navellier encourages and open dialogue “so that more investors understand the nuances of the market and his investment philosophy of embracing long-term investment strategies,’ the release says. In the blog comment feature, readers can join in on the discussions taking place.