Mercer Launches Online Education Tool

The interactive Web site uses hypothetical personal retirement scenarios based on different ages and challenges to bring a “real world” relevance to retirement planning, the company announced.It is designed to motivate participants to consider what they are currently doing to save for retirement – and what they could be doing better.  

RetireTALK is a two-phase campaign that will address universal retirement planning themes: “Saving and spending habits” (explores a variety of positive and negative habits and reinforces effective savings strategies) and “Fact or fiction” (explores common misconceptions about saving and puts some myths to rest). Each phase will include new personal retirement scenarios, instant polls, quick tips, and easy-to-use planning calculators. Additionally, the campaigns will use social media elements to further drive engagement, such as a “Share It” feature and a “Tweet of the Week” that provides retirement planning facts and statistics.