Measured Use of 12b-1 Fees Will Continue

Advisers will certainly have heard questions from clients about the use of 12b-1 fees moving forward under the new DOL fiduciary rule; what are the experts saying?

Some experts believe retirement plan sponsors shouldn’t offer any mutual funds with 12b-1 revenue-sharing fees in their investment lineups; on the other hand, other experts maintain that by crediting revenue back to the plan, funds with 12b-1 fees can actually cost less than those without such fees.

In either case, given their strict fiduciary responsibility, defined contribution (DC) plan sponsors have a duty to compare funds with these fees to those without—and to decide which fits best for their participants’ individual circumstances.

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According to data from the Investment Company Institute, retirement plans have been moving away from funds with 12b-1 fees; in 2015, 16% of 401(k) mutual fund assets had 12b-1 fees, down from 26% in 2010.

The trend towards the levelizing of compensation, combined with the 2012 fee disclosure rules and the pending fiduciary rule make a strong case for why plan sponsors should not offer funds with 12b-1 fees, believes Chad Parks, CEO and founder of Ubiquity Retirement and Savings in San Francisco. “Adviser fees should be known and signed off contractually, not paid through the mutual fund,” Parks says. “Third-party administrator and recordkeeping fees should also be known and negotiated as hard-dollar costs. I see no reason why a plan sponsor would use a 12b-1 fee.”

Eric Endress, vice president and senior investment consultant at CBIZ Retirement Services in Cleveland, agrees. Even prior to the Department of Labor’s (DOL’s) 2012 fee disclosure rules, there was a trend among retirement plans to move towards funds with institutional share classes with no revenue-sharing, he says. “We are seeing a best practice among our clients to move to all institutional share classes and add on the fees for outside services such as recordkeeping and advisory services separately, so that there is clear transparency to the participants,” Endress says.

Brian Menickella, managing partner and head of the financial services division at The Beacon Group of Companies in King of Prussia, Pennsylvania, is adamantly opposed to retirement plans using funds with 12b-1 fees. “The current system under fire by the Department of Labor and its fiduciary rule is a system created by the broker/dealer establishment to disguise how and how much they get paid,” Menickella says. “There is no reason for revenue sharing. There are simpler methods for 401(k) plans to display costs as line items for every vendor. If, following the fiduciary rule, a plan sponsor elects to work with a broker/dealer on a commission-based 12b-1 revenue-sharing platform under a best interest contract (BIC) exemption, they face additional risks from the DOL.”

NEXT: When 12b-1 fees actually result in lower costs

Rick Skelly, client executive at Barney & Barney in San Diego, encourages plan sponsors to work with experts who can help document the comparison of share classes with 12b-1 fees against those without.

Whatever choice a plan sponsor goes with, robust documentation and proof of deliberation will be essential in responding to a Department of Labor or Internal Revenue Service audit, or even an employee lawsuit.

“Not every fund will be net lower cost even with favorably structured 12b-1 fees. Some will be the same, but we believe few, if any, would be higher,” Skelly says. “Each fund share class has to be looked at independently of the others to determine which is the most efficient pricing option for a given plan population.”

Babu Sivadasan, group president with Envestnet Retirement Solutions in Sunnyvale, California, agrees with that assessment. “It is important to highlight the fact that there are circumstances where the net cost of a fund with a 12b-1 fee can actually be lower than another share class. You can’t look at the expense ratio alone to make this determination. You have to look at the net investment cost and do so on a case-by-case basis.”

Furthermore, there are some plan sponsors who prefer the bundled fee because “they think employees would ask questions if they saw too many separate fees on their statements,” Endress says.

Subsidizing small retirement plans with $10 million of assets or less through 12b-1 fees can also make sense, says Fred Reish, a partner with Drinker Biddle & Reath in Los Angeles. “The recordkeeper can collect the 12b-1 fees and sub-transfer agency fees to pay for the recordkeeping and compliance costs. Then, any money left over could be paid into an expense recapture account and used to pay a level fee to the plan’s adviser,” Reish says.

Given the experts’ split opinions on whether or not it makes sense for retirement plans to offer funds with 12b-1 fees, it is clear that plan sponsors, with the help of their advisers, need to do the math.

Merrill Lynch Accelerates Fiduciary Rule Response

The firm initially planned to halt commission-based brokerage sales to retirement accounts when the first DOL fiduciary rule deadlines arrive in 2017, but Merrill Lynch has decided to halt the practice immediately to head off any potential issues. 

Merrill Lynch, known as one of the four big wirehouse broker/dealers in the U.S., has halted the sale of mutual fund products in commission-based individual retirement accounts (IRAs).

The general tenants of the plan had actually already been announced by the firm in early October, but this week additional news reports emerged that Merrill Lynch would move even faster than first indicated to adjust its sales practices to get ahead of regulatory changes being implemented by the Department of Labor (DOL).

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A firm spokesperson tells PLANADVISER that all decisions made regarding the DOL fiduciary rule reform “are grounded in our strategy to provide best interest, goals-based advice to our retirement clients while preserving client choice. They also reflect our goal of ensuring that our advisers and our firm are best positioned to comply with the rule.”

Advisers who until this week operated as brokerage distributors (i.e., who collected their compensation via variable commissions based on sales) will immediately begin transitioning to the firm’s Investment Advisory Program (IAP), Merrill Edge Select Portfolios, the Merrill Edge self-directed channel and Merrill Edge Guided Investing. Each of these offerings, among others, will be augmented on an ongoing basis to ensure choice for both clients and advisers, the firm says.

“Advisers are receiving in-depth training on the rule, which includes its impact on product-related changes as well as how to document recommendations,” the firm adds.

Many in the industry probably anticipated the move even before the initial October announcement that Merrill Lynch would halt such sales. With a strict new conflict of interest rule coming into effect, brokerage firms recognize that recommendations by their commission-based advisers to purchase mutual funds within brokerage retirement accounts could create a conflict of interest. In Merrill Lynch’s case, if such a client had already been charged a commission and then they later enrolled the Investment Advisory Program, for example, the client could be charged an additional fee on that same mutual fund that had been purchased prior to April 10, potentially resulting in a prohibited transaction. 

Other firms are making similar adjustments to address similar structural issues that will have to be resolved prior to the DOL implementation deadlines. In Merrill Lynch’s case, clients will continue to have the option of maintaining previously purchased mutual funds in retirement accounts, which will be designated as “legacy asset exemption” accounts. However, after April 10, 2017, clients will not be able to add to the mutual fund positions or make any new purchases or exchanges between funds, or within fund families. Then, if clients want to continue purchasing mutual funds after November 2016, they can transition retirement accounts into Merrill Lynch’s Investment Advisory Program, or to Merrill Edge (self-directed or Merrill Edge Select Portfolios) based on their needs and preferences.

Given the fiduciary rule requirements, brokerage firms will also not be able to make new dividend reinvestment instruction in mutual funds in IRAs after April 10, 2017. Advisers may choose to continue to receive compensation on trails for mutual fund positions in legacy asset exemption accounts on or after April 10, 2017. Important to note, in Merrill Lynch’s case as with other firms, self-directed accounts will remain open for mutual fund purchases, but advisers may not provide advice on purchases in such accounts. 

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