Products April 15, 2011

Marketeria Adopts Social Media Archiving Solution

Marketeria, a marketing and content management firm for financial advisers, will be offering its clients use of the Arkovi social media archiving solution.

Reported by

Nicole Bliman

Marketeria offers advisers marketing support through print materials, Web sites (both static and social media sites), and general branding support. Its partnership with Arkovi will allow advisers to archive and track their social media usage in a way that’s compliant with FINRA and SEC regulations, according to the company.

Arkovi’s integration into Marketeria provides the archiving and compliance essentials for social media engagement, including support for Facebook, Twitter, LinkedIn, and blogging within the turn-key marketing system. This is Arkovi’s fifth such partnership.

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“Archiving is a new, required step, but it doesn’t have to be burdensome,” said Blane Warrene, CEO of BMRW & Associates, Inc., developer of Arkovi. “We’re pleased to partner with Marketeria to help make monitoring and archiving as seamless as possible.”

A Marketeria/Arkovi demonstration is available at www.marketeria.com.