Ladenburg Launches Behavioral Finance Advice Training Program

Ladenburg Thalmann Financial Services Inc. announced its Ladenburg Practice Management team has launched the Behavioral Financial Advice Training Program to help fuel the growth and success of financial advisers across Ladenburg’s five subsidiary firms: Securities America, Triad Advisors, KMS Financial Services, Investacorp and Securities Service Network (SSN).

Through the Behavioral Financial Advice Training Program, Ladenburg’s Practice Management team of professional business coaches provide education and training in order to support advisers in better understanding the psychological makeup of their clients, with a particular emphasis on developing the behavioral coaching expertise needed to help clients avoid making emotional decisions about finances that can lead to negative outcomes.

The program, offered in cooperation with professional coaching and leadership consulting firm think2perform, trains advisers to help clients make better financial decisions through a rational, values-based approach; better prepare clients for unplanned life events; and understand how traditional financial practices are driven by psychology and neuroscience. The program allows advisers to move beyond a product focus and to more effectively influence the spending and saving behavior of clients, deepening client relationships and positioning themselves to better attract and retain new clients.

Advisers who successfully complete their Behavioral Financial Advice certification exam are then authorized to use the Behavioral Financial Advisor designation, or BFA.

In a related development, Ladenburg also announced it will make its “Next Level” business coaching program available to all subsidiaries across the Ladenburg enterprise going forward. Ladenburg’s Next Level business coaching program, which was developed by Securities America 10 years ago for the firm’s advisers, offers accountability coaching to help advisers increase their efficiency and profitability, while achieving a better work-life balance. The first Next Level program offered to all advisers across the Ladenburg enterprise will be held in late April in Chicago.