John Hancock Funds Upgrades Web Site

The site now also features flip book technology showcasing the John Hancock Funds campaign “12 Great New Client Connections,” including a narrated flash-tour with 12 months’ worth of tools and ideas. The technology allows advisers to browse the information, flipping through the pages like a book. Each month includes a downloadable brochure and seminar presentation on a featured topic, as well as an interactive segment, the company said.

John Hancock Funds, the Boston-based mutual fund business unit of John Hancock Financial Services, plans to expand its use of the new technology in other marketing projects, it says. “Flip Book is an effective and efficient way to organize large chunks of information,” said Carey Foran Hoch, Senior Vice President and head of Marketing for John Hancock Funds. “People like hearing a voice speaking, and they acquire information better and more quickly hearing than by reading alone.”

The adviser Web site, which already features audio podcasts by John Hancock portfolio managers, is also now featuring a section with videos of market commentary by portfolio managers.

“Due to popular demand from advisers, we plan to continue expanding our video commentary selection,” Hoch said.