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Products April 4, 2011
ING Introduces Retirement Planning Web Site
ING launched RetireWithING.com to help people make
informed decisions about retirement, while allowing them to
consult with a retirement professional if they want personal
guidance.
Reported by Rebecca Moore
ING said a key attribute of the Web site is its clear language.
Visitors to RetireWithING.com have three main choices when navigating from the home page: they can answer three basic questions to get advice targeted to their retirement needs; choose from a second menu of choices such as “Learn the Basics,” “Ready to Invest,” or “Talk to Someone;” or they can browse according to “life-stage” options such as “Starting a New Job,” “Between Jobs,” “Family Changes,” or “Considering a Rollover.” Each page focuses on a particular learning point and offers visuals and interactive components to help teach each idea.
The Web site launch coincides with the release of a study by the ING Retirement Research Institute, which found Americans want control and empowerment of their money, but the expectation is that their employers, advisers and financial providers will help guide them (see Employees Want Help to Get in Control of Retirement Savings).