IMHO: The 80/20 Rule

Sooner or later in your career, you are exposed to the 80/20 rule or, as purists term it, the Pareto principle.
Simply stated, it suggests that 80% of the consequences stem from 20% of the causes. You frequently hear how you get 80% of your revenues from 20% of your clients (and sometimes that 80% of your aggravation comes from that same minority).
Similarly, with all the furor of late focused on cost sensitivity, revenue-sharing, and the call for greater transparency, it’s easy to overlook the fact that most of that scrutiny and regulatory angst is being applied to 20% of the “problem’ of retirement plan fees.
Proportionate Shares
Traditional logic held that the fees on your “typical’ retirement account ran like this: 70% for investment management, 20% for recordkeeping, and 10% for miscellaneous things like trust/custody, audit, etc. That apportionment wasn’t perfect, of course, but it was a rule of thumb that has been applied fairly liberally over the years. Investment fees were typically drawn from plan assets and, thus, participants have been bearing more than two-thirds of the costs of these programs for a very long time now.
Of course, over the past 20 years, we have seen a gradual shift where more and more of the remaining third is also paid from plan assets—and then redistributed to the same parties that used to get a check from the plan sponsor. Despite the occasional “study’ from the Investment Company Institute to the contrary, 20 years ago, my sense is that mutual fund expenses were pretty much what they are now for the average 401(k) plan, at least for institutional class shares(1).
What’s Different?
So, while there is a growing sense that the participant is picking up a greater share of the plan costs, I’m reasonably sure that most are paying about what they used to, at least on a percentage basis. What’s different is those shareholder servicing fees that once upon a time simply rolled back into the pockets of the mutual fund complexes – now go to reimburse entities that actually perform those services for a retirement plan.
But while we agonize over how that 25-basis-point shareholder-servicing fee is parsed out between recordkeepers and advisers, the current debate barely acknowledges the fact that 70% or more of retirement plan fees paid by participants are the 50 to 100 basis points that come out of every participant dollar for “investment management.’
I’m not suggesting that investment management isn’t a skill to be highly prized and reasonably compensated. Nor am I suggesting that current investment management fees are disproportionate in every case to the value received. There may even be legitimate reasons why these funds grow from millions – to billions – of dollars in assets with no reduction in the expense ratios.
The 80/20 rule notwithstanding, IMHO, you won’t solve 100% of the problem by probing just 20% of the fees being taken from those participant accounts.
(1) The misuse of retail class shares, and the liberal application of “R’ shares, is a topic for another column.

Retirement Planning High on Advice Agenda

Married men and women participating in a recent survey agreed that the top two reasons for turning to a financial adviser are to prepare for retirement (58% of men and 63% of women) and investment planning (55% of men and 56% of women).

According to a news release about MainStay Investments’ Across Generations research, women seem to be more concerned about income planning in retirement, which rounded out women’s top reasons for using an adviser, with 52% of women citing that as a reason to visit an adviser.

Meanwhile, men ranked estate planning as the third most important reason for using an adviser (48%) and both men and women overwhelming agreed (88% and 91% respectively) that their financial adviser would play an important role in helping their spouse manage the assets when they pass away.

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“These findings reinforce a situation we have both heard about anecdotally and have observed repeatedly for many years. Married couples often believe they are on the same page when it comes to financial goals, but when advisers begin to talk with them individually, it is apparent that they are often carrying different play books altogether.” said Mike Coffey, managing director of MainStay Investments, in the news release. “It’s the adviser’s obligation to get the husband and wife together physically in the same room and mentally on the same page.”

Coffey offered the following suggestions for advisers:

  • When it comes to financial planning, both sides of today’s couples want to be involved: after all, 73% married men and women say that they meet with their financial adviser together.
  • When selecting a financial adviser, more women (55%) than men (42%) consider communication skills an extremely important attribute, especially late boomer women (59% vs. 38% for late boomer men). While men are seemingly more direct and have a tendency to act on instinct rather than consensus, women have a tendency to be much more methodical in their decisionmaking process, often discussing their options openly with their spouse and/or peers
  • The majority of men and women agreed (82%) that consolidating assets with one adviser would make it simpler and easier to manage their money and allow his/her adviser to do an effective job of asset allocation. In addition, 86% of both men and women indicate that it would also lead to better recommendations on how to meet their needs (insurance, long-term care, etc).

Generally, MainStay discovered that while the majority of married women (81%) say they share equal responsibility for decisions about investing and long- term financial planning with their spouse, only 44% of married men make this claim. In fact, the majority of married men (56%) say that they make most of these decisions on their own.

“The important thing for advisers to remember is that they will risk losing assets under management (AUM) if they view their client as only one spouse, and not the couple. Long-term, the adviser risks losing AUM if he doesn’t see the husband and wife as a two-part client,” said Chris Parisi, national sales manager of MainStay Investments.

The Across Generations study was conducted by an online research firm in May 2006. The study polled 1,512 individuals between the ages of 27 and 83, covering four different age groups: GenXers (born 1965-1979), Late Baby Boomers (1956-1964), Early Baby Boomers (1946-1955), and Seniors (1945- 1923). Respondents had at least $250,000 in investable assets. The analysis was broken down by generational cohorts and sub-divided by gender.

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