Guardian Kicks off TPA Awards Effort

The Guardian Insurance & Annuity Company, Inc. (GIAC), is initiating an enhanced awards program for third-party administrators (TPAs) whose clients utilize The Guardian Choice and The Guardian Advantage group retirement products.

A news release said the new program features an upgraded annual award as well as a new marketing allowance feature.

According to the announcement, GIAC’s program has no minimum requirements for the number of plans administered or the amount of new plan sales to qualify for the program. The new marketing allowance award starts with the first plan sold with at least $250,000 of takeover assets. The upgraded annual award applies to both start-up and takeover plans when they reach at least $250,000 in assets at the end of their contract year.

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