Greystar Asks Court to Compel Arbitration in ERISA Suit

The move by Greystar comes after the 9th U.S. Circuit Court of Appeals issued a ruling that Schwab could enforce its retirement plan’s arbitration clause requiring participants to file individual claims and to waive class-action claims.

Greystar Management Services, L.P. has filed a Motion to Compel Arbitration and Dismiss the Complaint with the U.S. District Court for the Western District of Texas in a case alleging it breached its fiduciary duties under the Employee Retirement Income Security Act (ERISA) by allowing excessive administrative and investment fees to be charged.

Greystar argues that the plaintiff signed a Mutual Agreement to Arbitrate Claims that not only requires arbitration of her claims against Greystar but delegates to the arbitrator the power to decide questions regarding the applicability and enforceability of the agreement. In addition, it says the agreement contains a class action waiver foreclosing the plaintiff from bringing any class or collective action.

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According to the motion, in July 2016, Greystar implemented a new policy requiring all new and existing employees to enter into the Arbitration Agreement as a condition of employment with Greystar. All Greystar employees were given notice of the required Arbitration Agreement by email four times between July and September 2016. To facilitate employees’ review of the Arbitration Agreement, the Information Technologies (IT) department at Greystar created a module on Greystar’s employee training portal through which all employees could review the Agreement in full and either accept or decline the Agreement.

The motion further states that on August 1, 2016, as a condition of her continued employment, the plaintiff logged in to the employee portal using her Greystar credentials and assented to the Arbitration Agreement by clicking “I agree” on the appropriate screen in the portal. The plaintiff later confirmed by email to her supervisor that she and all other employees at her property had accepted the agreement. Greystar subsequently terminated any employees who had not accepted the Arbitration Agreement by October 1, 2016.

Specifically, the Agreement provides: “Except for the claims expressly excluded by this Agreement, both you and the Company agree to arbitrate any and all disputes, claims, or controversies (claim) that the Company may have against you, or that you may have against the Company and/or its parent corporation, affiliates, subsidiaries, divisions, officers, directors and agents thereof, which could be brought in a court of law, including, but not limited to, all claims arising out of or relating to your employment with the Company and/or the end of your employment with the Company.”

Greystar adds that the Arbitration Agreement also provides that “all claims must be pursued on an individual basis only,” and contains an explicit waiver by the plaintiff of any right to bring a class or collective action against Greystar.

The company contends that filing the class action lawsuit was in violation of the plain language of the Arbitration Agreement. On September 4, 2019, Greystar reminded her of her Arbitration Agreement and asked that she withdraw the complaint and proceed with arbitration, but she has not.

Greaystar says the Federal Arbitration Act (FAA) sets forth a “strong federal policy in favor of enforcing arbitration agreements.” As a result, “a court’s sole task is to determine whether a valid arbitration agreement has been presented and, to the extent the question is not delegated to the arbitrator, whether the claims alleged are arbitrable,” it adds. “Indeed, this Court’s task is particularly straightforward given that the Arbitration Agreement provides that the arbitrator, rather than a court, should decide questions of arbitrability.”

The move by Greystar comes after the 9th U.S. Circuit Court of Appeals in August issued a ruling in the Michael F. Dorman et al vs. The Charles Schwab Corp. et al case that Schwab could enforce its retirement plan’s arbitration clause requiring participants to file individual claims and to waive class-action claims.

Legal sources have said that the 9th Circuit’s ruling leaves unanswered questions, and arbitration is not the perfect option plan sponsors may think.

Successful Advisers Are Able to Spot Emerging Trends

Craig Hawley, head of Nationwide Advisory Solutions, also explains how successful advisers are using AI.

The fifth annual Advisor Authority study, commissioned by Nationwide Advisory Solutions and conducted by The Harris Poll, found that the most successful advisers are able to spot new trends and set new ones. Nationwide defines successful advisers as those who earn $500,000 or more a year or have total assets under management (AUM) of $250 million or more.

As to how successful advisers are able to spot emerging trends, they “act like business owners and have what we like to call a ‘CEO mindset,’” Craig Hawley, head of Nationwide Advisory Solutions, tells PLANADVISER. “Every aspect of their practice—from consolidating technology and adapting their marketing, to building their client base and cultivating their in-house team—is built around a long-term vision for the future of their firm. With this outlook, they’re always looking one step ahead, balancing short-term objectives with long-term investments, to create operational efficiencies, drive growth, achieve scale and build an ensuring franchise.”

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And Hawley estimates that there are few successful advisers as defined by Nationwide: “While compensation and AUM [assets under management] figures at the industry fee-based adviser level is a bit difficult to come by, based on the data available for the independent RIA [registered investment adviser] space, we would estimate that less than 2% of RIAs individually manage more than $250 million in AUM.”

The study found successful advisers are also more likely to put more importance on adding new hires than those who are not as successful (22% versus 11%), and to consolidate technology (21% versus 15%). Successful advisers rely less on adding new clients than other advisers (37% versus 46%). Rather, they are slightly more focused on adding new technology (27% versus 25%).

They are more likely to have adopted Artificial Intelligence (AI) (41% versus 27%) and robo-advisers (26% versus 17%). They are also more likely to offer interactive websites and/or client portals (47% versus 38%), tax optimization tools (38% versus 35%) and account aggregation systems (34% versus 31%).

“They use technology to transform every aspect of the customer experience, from the front end to the back office, opening the door to a new category of client, offering a new universe of products and solutions—and ultimately gaining an edge over the competition,” Nationwide says. “By aligning with clients’ best interest, successful advisers earn their trust, deepen the adviser/investor relationship, create greater loyalty—and, ultimately, bring more assets under management.”

Hawley explains how successful advisers are using AI: “We know that the most successful advisers are squarely focused on using AI to better understand and better serve their clients—including analyzing clients’ feedback and predicting clients’ future needs and behavior. With the right CRM [customer relationship management] and a strategy to capture more high-quality data, advisers can develop predictive profiles using AI tools that are widely available, such as Saleforce’s Einstein and EIM’s Watson. They also use AI to build more durable portfolios, select products and protect clients’ assets against market risk.”

As for what types of interactive websites and mobile tools successful advisers are using, Hawley says that mobile apps are essential and that the tools they are using include those focused on budgeting, and planning and comparing products; calculators to help guide goals for saving and generating income; robo solutions to help with portfolio allocations; and secure, encrypted file-sharing services.

Successful advisers are more likely than other advisers to agree that there should be one federal financial standard across the financial services industry (82% versus 74%).

Successful advisers are more likely than others to say that technology frees up their time to focus on one-on-one relationships with their clients (35% versus 28%). They are also more likely to use technology to protect clients against market risk (33% versus 26%) and to provide them with more holistic financial planning (29% versus 25%).

Mike Lynch, vice president, strategic markets at Hartford Funds, adds that successful advisers need to be “good educators who can educate participants not just on the financial side of life in retirement but the non-financial side—where they should live, how they should spend their time.”

Nationwide’s full report can be downloaded from here.

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