FINRA Offers Insight on Investor Profiles

Even though more than half of investors turn to financial professionals, investment literacy is low especially among women, a new survey finds. 

Fifty-six percent of investors holding assets outside retirement accounts are using a financial professional such as an adviser or broker, according to a new report by the FINRA Investor Education Foundation. The main reasons respondents said they turn to financial professionals are improving investment performance (81%), avoiding losses (78%) and learning about investments (63%). But despite these trends, survey results indicated that knowledge of investment concepts is low, particularly among women.

“On a 10-question investor literacy quiz, on average, men answered 4.9 questions correctly compared to 3.8 for women,” explains FINRA Foundation President Gerri Walsh. “Interestingly, both genders got the same number of questions wrong: 3.4. But women were significantly more likely to say they did not know the answer to a question compared to men, perhaps pointing to differences in investor confidence by gender.” 

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Overall, only 10% of respondents who took the investor literacy quiz could answer eight or more questions correctly. The majority (56%) were able to answer fewer than half of the questions correctly.  

Through a series of follow-up questions, the study also offered insight into investors’ perceptions. Seventy-percent of respondents said they believe the fees they pay for investment accounts are reasonable.

Notably, 43% of investors using a financial professional are worried that sales incentives present a conflict of interest.

Furthermore, the study also pointed out generational differences in investing preferences. Thirty-eight percent of investors between the ages of 18 and 34 have used robo-advisers, compared to only 4% for those ages 55 and over. Moreover, only 22% of those aged 55 or older knew what crowdfunding was. Fifty-eight percent of those between the ages of 18 and 34 were aware of this concept.

A greater percentage (61%) of younger investors between the ages of 18 and 34 is worried about being victimized by investment fraud, compared to 28% of those ages 55 and older. 

In addition, the survey offered insight into asset allocations among investors. Seventy-four percent of households surveyed reported owning individual stocks and 64% reported owning mutual funds. Individual bonds are held by 35% of the population and annuities by 33%. Twenty-two percent reported holding investments in exchange-traded funds (ETFs). The rate was even lower for REITS, options, private placements, or structured notes (15%), and commodities or futures (12%).

These findings were taken from the Investors in the United States 2016 report. The survey is a new component of the FINRA Foundation’s National Financial Capability Study, which the company defines as one of the largest and most comprehensive financial capability studies in the country.

The survey’s full data set, methodology and related questionnaire are available at USFinancialCapability.org.

DC Plan Trading Kept Investors Busy in November

There were eight above-normal trading days in November alone, the highest since May 2015. 

With an average of 0.035% of balances traded each day—the highest level since January 2013, investors in defined contribution (DC) plans kept busy for the month of November, according to the Aon Hewitt 401(k) index.

Trading activity levels were reported above-normal just days before the November 8 presidential election, with trades moving money from equities to fixed income. There were eight above-normal trading days in November alone, the highest since May 2015.

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Among the top in recent history and the highest trading day of 2016 was November 9 when balances traded were at 0.10%, about four and a half times the normal trading level. Following the immediate volatility that occurred after the election, investors were trading into equities at a slower pace for the second half of November.

For asset classes with the most inflows, GIC/stable value funds came in first with $255 million, followed by money market funds ($100 million) and small U.S. equity funds ($56 million). Asset classes with the most outflows included company stock funds ($370 million), bond funds ($74 million) and specialty/sector funds ($38 million).

Combining contributions, trades and market activity in participants’ accounts, the percentage of balances in equities at the end of the month was 65.0%, a minimal increase from 64.4% at the end of October. New contributions saw no change from the previous two months, however, with 65.7% of employee contributions investing in equities.  

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