Financial Sector Faces Growing Return-to-Work Gender Gap

New research among financial service and insurance companies reveals women’s careers are more at risk as workplace flexibility begins to tighten.


There’s a new gender gap emerging in the financial sector as return to office life becomes more prevalent: a flexibility gap between women and men, according to Mercer’s latest “inside employees’ minds” research.

The top three reasons women would leave their job in financial services or insurance are insufficient pay (54%), burnout due to demanding workload (33%) and lack of flexibility (28%), according to the survey. That compares to men, who listed the top factors for leaving as insufficient pay (44%), insufficient healthcare benefits (33%), and burn out (29%).

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Since the pandemic, “Flexible work arrangements provided women with the opportunity to balance their work and personal responsibilities, essentially eliminating the need for women to choose between advancing their careers and caring for their families,” says Christopher Poole, Mercer’s senior director of financial services and insurance. “This realization has resulted in flex-working increasingly becoming a priority for women when they think about staying with their current employer or seeking a new one.”

While that statement could apply to all workers, among those surveyed, 34% of women said they are full-time remote, compared to only 19% of men. Hybrid work arrangements are more even, with 34% of women in hybrid arrangements and 38% of men. Implicit bias based on a person’s work-location arrangement may have a negative impact on employees, according to Poole.

“Companies should start with ensuring there are no implicit biases against those who work flexibly, whether in performance management, career opportunities, access benefits or anything else,” he says. “Doing so will mitigate some of the concerns women in this industry face—which in turn, will help improve an organization’s reputation as an employer of choice and result in lower turnover, increased engagement and a rise in productivity.”

While the gender pay gap has shown improvement over the years, it is still a key factor in women working in finance being less satisfied than men, according to Mercer’s research. When employees were asked if they are “compensated fairly for what I do,” only 63% of women said yes, compared to 84% of men.

More Than a Number

When it comes to the financial adviser space in particular, employing fewer women in the workforce is not just bad for diversity, but a detriment to the clients the industry exists to serve, says Renée Baker, head of advisor inclusion networks for Raymond James. Baker runs an annual symposium for women in the financial adviser space and notes research that shows a dramatic shift in trillions of dollars of wealth that will be controlled by women in coming years.

“When we think about this wealth transfer, we need to think about whether the advisers are representative of our clients,” she says.

Baker, who is not associated with the Mercer research, says to create change, it is vital for people in finance to see others like them working and succeeding in the industry. Raymond James’ financial adviser symposium for women will be in its 29th year when it runs in September, but the gathering is as important as ever, considering female representation in the profession has been pretty flat in recent years at around 18%, Baker says.

The symposium will be “geared toward helping women advisers be the best advisers,” she says. “What does it matter if I’m a woman or part of another group? We’re not trying to separate individuals, but [we’re] enhancing the value that they bring to the table.”

Purpose-Driven Approach

According to the Mercer research, four out of 10 women in financial services and insurance are considering leaving their current employer, which compares to two out of 10 men contemplating a move.

There are purpose-driven approaches firms can take to not lose these valuable employees, according to Poole, such as:

  • Conducting regular employee listening/sensing surveys and engaging employee resource groups;
  • Improving transparency across the enterprise (pay, gender, race/ethnicity, etc.);
  • Utilizing organizational and market data to objectively identify areas of unbalanced talent distribution;
  • Building a robust talent pipeline that extends a few levels down in the organization, by mapping talent internally and externally;
  • Defining and communicating the organization’s flexible working strategy;
  • Focusing compensation investments on high-performing and critical talent segments; and
  • Utilizing effective short-term and long-term incentive designs to recognize performance, retain talent and align interests.

    “When looking across the industry, the companies that are responding to these challenges effectively are taking a purpose-driven and human-centric approach,” Poole says.

    Advisory M&A

    Cetera Financial Group broke adviser recruiting record in 2022; Advisor Group added 1,800 advisers representing $84.2B in client assets in 2022; Wealth Enhancement Group expands in East Coast with acquisition representing $371M in client assets; and more.


    Cetera’s Record Year of Recruiting Lands $13 Billion in Client Assets

    Cetera Financial Group, a network of financial professionals including Cetera Retirement Plan Specialists, reported that adviser recruiting efforts in 2022 led to the addition of more than $13 billion in client assets.

    The results were the highest ever for Cetera’s business development team, outpacing last year’s $10 billion, according to the Los Angeles-based advisory group. Cetera also reported adding to its business development team with several key hires and made strategic investments in its onboarding and integration program, Accesslink.

    “While 2022 was not without its challenges, we are energized and inspired by our results and optimistic about an even better 2023,” John Pierce, head of business development at Cetera, said in a statement. “We are setting our sights even higher in 2023, doubling down on last year’s successes with a laser focus on attracting high-quality financial professionals who value a sense of community and industry-best solutions, resources and support.” 

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    Among the firm’s additions were The Patriot Financial Group LLC, an independent registered investment adviser managing more than $2.5 billion; Burrows Capital Advisors, led by 30-year industry veteran and adviser Don Burrows and more than $3 billion in assets under advisement; and the $1 billion Harvest Wealth team from Merrill Lynch Wealth Management.

    Cetera is made up of 8,000 financial professionals overseeing $322 billion in assets under administration and $115 billion in assets under management.

    Advisor Group Adds $84.2B in Client Assets and 1,800 Advisers in 2022

    Advisor Group, a network of independent wealth management firms, continued its acquisition run in 2022 with purchases of Gallagher’s retirement plan consulting practice, American Portfolios Financial Services Inc. and Infinex Financial Holdings Inc.

    Between acquisitions and recruiting, Advisor Group added $84.2 billion in total client assets and more than 1,800 financial professionals in 2022, according to the Phoenix-based firm.

    Jamie Price, president and CEO of Advisor Group, said in the announcement: “Our commitment to generating the right type of growth that delivers value to all of the advisers in our network is at the forefront of all we do, and we look forward to continuing to participate in shaping the evolving independent wealth management space.”

    The acquisition of New York-based American Portfolios Financial Services, which was completed in November 2022, added approximately $33 billion in assets to the network. In May 2022, Advisor Group announced the acquisition of Infinex Financial Holdings and its more than 750 financial professionals, who oversee approximately $30 billion in client assets. Infinex supports more than 230 community-based bank and credit-union programs across the U.S. and expands Advisor Group’s multi-channel capabilities, according to the firm.

    In addition to the acquisitions, Advisor Group recruited advisers and practices across the network, with nearly $21 billion in client assets added to the firm through these efforts. The largest included Gallagher’s retirement practice (with more than $6 billion in assets), The Private Wealth Management Group (more than $1 billion)  and Ironbridge Wealth Counsel (more than $800 million).

    Wealth Enhancement Group Adds Hybrid RIA With More Than $371M in Assets

    Wealth Enhancement Group LLC, a wealth management group that includes retirement planning practices, has continued acquiring East Coast-based registered investment advisories with the purchase of Legacy Financial Planning, a hybrid RIA with offices in Rochester, New York; Oswego, New York; and Naples, Florida.

    Legacy Financial Planning oversees more than $371 million in client assets and includes three advisers and four support staff, led by Tammy Mogilski, CEO and co-founder, and Brian Bedford, president and co-founder. Legacy offers comprehensive financial planning, investment management, retirement income planning, estate planning and life insurance planning to those who are nearing or in retirement.

    Minneapolis-based Wealth Enhancement Group serves more than 50,000 households out of 85 offices, according to the firm.

    GenXFinancial Adds 16 Advisers With $950M to OSJ Innovative Financial

    The GenXFinancial family of companies added 16 financial advisers in 2022 with a combined annual revenue of $7.5 million and client assets of more than $950 million to the group’s office of supervisory jurisdiction, Innovative Financial Group.

    GenX, which specializes in continuity, succession planning and growing next-generation financial professionals, announced that eight of the advisers joined to launch their own firms, and two joined with firms they plan to sell to other affiliated IFG advisers.

    GenX’s core business, IFG, was founded by Brian Heapps and Robert Mitchell in 2017 and now oversees more than $9 billion in client assets, supervises 190 financial professionals and is the largest super-OSJ within Advisor Groupsubsidiary Royal Alliance Associates Inc., according to Nashville-based GenX.

    “The super-OSJ business model has evolved into the ideal destination for independent financial advisors who want to own their own firms, while also looking for back-office support to run their businesses and scale their firms quickly,” Heapps said in a statement.

    IFG offers advisers payouts, with access to resources such as payroll and benefits services for their staff, acquisition opportunities to grow and a firm-backed continuity plan to protect the value of their business, Heapps said.

    “We saw two trends in 2022: NextGen advisers looking to break away from their existing firm to launch their own firms and older advisers approaching retirement without a succession plan looking for a NextGen adviser to partner with,” Malcolm Thomas, GenX head of business development, said in a statement.

    The firm uses a platform called SellMyFinancialPractice to pair advisers approaching retirement with an IFG-affiliated next-generation adviser and create succession plans to transition the business, according to Thomas.

     

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