Will ETFs Ever Break Into the Retirement Plan Space?

The factors that make exchange-traded funds popular with individual investors and financial advisers might be moot points in most DC plans.

Exchange-traded funds (ETFs) have failed to gain widespread use in defined contribution (DC) plans, although they have become popular among individual investors.

Morningstar Director of Personal Finance Christine Benz has developed a series of hypothetical portfolios for savers and retirees, and explained in a recent article that while they all posted strong gains last year in absolute terms, “the ETF portfolios crushed their mutual fund counterparts.” Given such results, would retirement plan participants fare better with ETFs than with mutual funds?

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Morningstar Head of Global ETF Research Ben Johnson says the article is making single ETF and single mutual fund comparisons, so investors can’t make generalizations about ETF performance based on that. However, he says a generalization that Morningstar can see and say with a high degree of confidence is that over longer periods of time, lower fees lead to better outcomes.

“ETFs tend to have lower fees than many mutual funds, which might lead to longer-term outperformance,” Johnson says. “But that’s not unique to ETFs. There are low-cost mutual funds, especially in retirement plans.”

Kristen Carlisle, general manager of Betterment’s 401(k) business, says mutual funds have higher fees than ETFs, and many mutual funds in DC plans are actively managed and require in-depth analysis. She adds that research has shown there’s rarely a big improvement in performance from active management.

“A majority of actively managed funds lag in performance compared to passively managed funds over nearly every time period,” Carlisle says. She adds that ETFs allow for more diversification in investors’ portfolios.” ETFs allow for far more diversification than single stocks and must adhere to the same diversification requirements as mutual funds,” she explains. “Because ETFs typically aren’t over-concentrated in any specific company, sector, or country (unless specifically called out in the fund offering prospectus) you’ll be spreading your investments across multiple assets and therefore limiting your exposure to specific risks.”

A few DC plan providers offer all-ETF 401(k)s, including Betterment. Carlisle says the biggest reason ETFs typically aren’t included in employer-sponsored plans is that the market is dominated by players incentivized to offer certain funds.

“Many retirement plan providers are mutual fund companies, and plans are sold through their distribution partners,” she explains. “There are fees embedded in mutual funds that facilitate payments to every party involved in the sale. That structure has been in place nearly since the inception of 401(k)s.”

Carlisle says there are also existing technology limitations. “Most recordkeeping systems were built decades ago and are designed to handle batch trading, not intraday trading,” she says.

Johnson also cites the operational issue that has prevented widespread availability of ETFs in DC plans. “Because ETFs trade like stocks throughout the day, the mechanics of trading, clearing and allowing for investments in fractional shares is difficult to solve in traditional recordkeeping platforms,” he says.

However, Carlisle says technology is catching up and there is rising interest from younger and newer investors to include ETFs in their retirement plans.

Still, according to Johnson, there are two issues with ETF use in DC plans that will persist. “The first, more fundamental issue is that many of the benefits of ETFs go away when used in the confines of a tax-deferred retirement account,” he says. “A reason ETFs appeal to many individual investors and financial advisers is they tend to be more tax-efficient than open-ended mutual funds. But that becomes a moot point in a tax-deferred account.”

Lower fees are still a benefit of ETFs, but they might be less of a benefit inside a DC plan where many investment menus already feature low-cost index funds, Johnson adds. “So if a DC plan uses ETFs instead, it might be just getting a like-for-like swap, so there wouldn’t be a reason to move out of low-cost index funds.”

Another thing to keep in mind, according to Johnson, is that many plan sponsors are moving away from mutual funds toward collective investment trusts (CITs), which also boast lower fees. “There’s a tug of war between mutual funds and CITs, and CITs are winning,” he says.

The other issue with using ETFs in DC plans is liquidity, Johnson says. “ETFs trade like stocks so they can be exchanged all day long,” he explains. “That might be viewed unfavorably by sponsors because they don’t want to see participants day-trading their nest eggs.

“For all these reasons, we’ve long been skeptical ETFs will make it in the DC plan space,” Johnson says.

Asked about the concern over retirement plan participants day-trading with their savings, Carlisle says Betterment’s solution addresses that through goal-based investing, taking out the guesswork for participants about how to invest their funds. Betterment’s platform includes personalized investment advice for participants.

“We guide them to think about what life they want in retirement and we tell them how best to get there rather than leaving it up to them to pick their own funds, as traditional recordkeepers do,” she says. “There are arguments that ETFs are confusing and that they can be distracting because of intraday trading, but technology can eliminate those concerns.”

Johnson says, in his opinion, ETFs could have a role in smaller plans—those that might not have sufficient assets to qualify for the lowest-cost share classes of mutual funds. “And there’s no minimum investment requirements for ETFs,” he adds.

A way ETFs might find their way into the DC plan space more broadly is through target-date funds (TDFs), Johnson says, noting that at least one fund provider is offering ETFs in TDFs. He says the product was specifically designed to cater to smaller plan sponsors.

To get ETFs to break into DC plans comes down to who is asking for it and demanding it, Carlisle says. “As I said, younger and newer investors want ETFs in their retirement plans,” she says. She also says it will take “continued education for plan sponsors about the value of ETFs and how they differ from mutual funds, and about making choices that are best for employees.”

Carlisle adds that cost is another factor in favor of ETFs in DC plans. “People are paying attention to their retirement plan fees and litigation is on the rise,” she says. “This will put a spotlight on the difference between fees for ETFs and for mutual funds.”

“Plan sponsors should understand it’s important to pay attention to cost. It affects how much participants can save for the future,” Carlisle says. “We believe in ETFs because they are low cost without sacrificing performance.”

Participants Reassess Their Retirement Savings and Readiness With the New Year

Following the economic impact of the COVID-19 pandemic, participants are shifting back to retirement planning.


This month as calls from retirement plan participants and website visits have increased, recordkeepers are noting changes, some of which are related to job losses, employment trends and the economic dislocations as a result of the ongoing COVID-19 pandemic.  

Consistent with previous years, in January, retirement plan participants are reassessing their finances by reviewing the entire retirement readiness picture, says Rachel Weker, senior retirement manager at T. Rowe Price.

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“We definitely see that pattern of behavior year-over-year,” she says. “At the beginning of the year, as people are reassessing their financial situations, we see volumes increase the day after [the] Martin Luther King Jr. [holiday]. Historically there is a more significant jump than you typically see coming off of the weekend.”

T. Rowe Price figures for call volume increases show that calls this year spiked again in January and were consistent with prior years, Weker adds.

“When we compare ‘22 volumes to ‘21 and ‘20 we don’t see any volume discrepancies this year relative to the others,” she says. “The volumes are consistent, but we are seeing that increase.”

The recordkeeper states that “it’s usual to see increased activity the Tuesday after MLK weekend (up 60% compared to 20% increase after typical weekend).”

Many participants’ top concerns did carry into 2022 from previous years. For example, interest in locating tax forms and information, consumption of content on investing and use of T. Rowe Price’s paycheck impact calculator continued.

The firm’s January figures show that its paycheck impact calculator accounted for 50% of all tool usage in January to date compared to the typical usage of 30%. Additionally, overall tool and calculator usage overall is up relative to last January.

Voya also experienced a spike in participant calls and website activity this month, says Amy Vaillancourt, senior vice president for Workplace Solutions and Experience at Voya.

“Historically January is a time of very high engagement,” Vaillancourt says. “We saw very high engagement from our customers this week already, and we attribute that to things like checking their statements, getting ready to plan for taxes and questions on saving and financial wellness.”

Voya did not provide figures for January call center volumes or website visits.

Changing Contribution Rates

T. Rowe Price experienced an uptick in participants changing contribution rates and a slight increase in retirement savings withdrawals.

For example, there was a 1 percentage point increase this year for making changes to contribution rates compared to 2021—from 3% to 4% of visits taking this action—among T. Rower Price plan sponsor participants. The increase in volume of withdrawals relative to last year was .7% in 2022 compared to 5% last year.

Weker says additional analysis is needed to determine whether, in aggregate, participants have increased or decreased contribution amounts.

The increased activity might be an extended economic shock and COVID-19 dislocation hangover, including job loss, but data would need to be studied further to establish any linkages, Weker explains.

The 2020 Coronavirus Aid, Relief, and Economic Security (CARES) Act and economic stimulus bill—in response to the economic fallout of the COVID-19 pandemic—provided provisions for expanded distribution options and favorable tax treatment for up to $100,000 of coronavirus-related distributions (CRDs) from eligible retirement plans. The bill also increased the limit on the amount a plan participant could borrow from an eligible retirement plan.  

“I don’t have any data to support this hypothesis, but we know some people took money out of their plan with a [CRD], and we know that people are not paying them back,” Weker says. “But are people compensating for that leakage by increasing their contributions more than they would have in the past? That’s something we need to do more analysis on, but I would be interested to better understand how related that is to the last couple of years.”

Changing Focus

Participants are consuming different content than earlier in the pandemic, Weker says.

“Earlier on in the pandemic, there was a pretty dramatic shift to content related to more financial wellness topics and more near-term focus like debt management or budgeting,” she explains. “What we’re currently seeing is a shift back to more retirement planning, retirement saving content, more of a long-term focus and that could be reflective of where people are along the journey as we move through the COVID crisis and people are able to start looking more towards the future at this point.”

Personalized education to tackle a participant’s specific challenges, and follow-on behavioral nudges with resources and education is critical to T. Rowe Price further supporting its plan sponsors, Weker adds. For example, a participant who has a lower than optimal amount of retirement savings for their age and income will receive follow up tailored messages.

“We have continued to build out our personalized capabilities to build on those behaviors that they might have taken in the past about the data we know about them: their savings rate, plan, design, what their match formula might be, and we’re able to use that information in order to identify next best steps,” she says.

Plan participants also receive behavioral prompts urging action.

“Can you nudge them to increase their contribution rate, reconsider their asset allocation, maybe update their beneficiary information? That’s a primary way that the record keepers can work with plan sponsors and advisers because we have a line of sight into an individual’s financial situation, such that we can provide that really compelling information to help them appreciate the long-term benefit of those behavioral changes today,” Weker says.

She adds, “Participants might get a message saying, ‘You might want to consider increasing your savings rate because you’re [deferring] a little less than [what is recommended].’ And we provide a link to that calculator so participants can understand whether they can afford to go up by 1% or 2%?”

Voya is also using this period of high participant engage to devote resources to personalized communications aimed to help plan sponsors address participant concerns and retirement readiness.

“We watch which topics are of interest to people, and we’ll cater these to the time of year,” Vaillancourt says. “Things like budgeting and debt management are examples of what we would address in January.”

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