A Financial Wellness Case Study

The California-based cold-pressed juice brand Pressed Juicery has embraced a progressive financial wellness program that can help employees address the financial challenges they face at different points in their working lives.
PSPA-020722 Wellness programming_Gizem Vural-web

Art by Gizem Vural

Pawan Kalra, the CEO of Santa Monica, California-based cold-pressed juice brand Pressed Juicery, wanted to provide a financial wellness program with flexible features to accommodate his company’s diverse workforce.

The plan sponsor wanted the platform to address the needs of a wide range of the company’s 700 employees. It had to be robust, with bilingual resources on retirement, saving and investing for retail employees, factory workers, corporate employees and executives, Kalra says. Ultimately, Pressed decided to partner with benefits platform LearnLux on the program.

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“For our teams, what’s been the most exciting is basically being able to have someone help them plan for different life events that they’re going through—whether it’s saving for a down payment, whether it’s how much to invest in a 401(k)—that part is really rewarding to our team,” he says.

But the financial wellness program doesn’t stop with retirement readiness resources.

The LearnLux platform also allows Pressed employees to receive personalized advice and to access resources and information on financial planning for major life events, such as buying a home, saving for college and choosing the best health care plan for their personal situation, Kalra explains.

Personalization is important for Pressed, particularly at the retail store level, because it is often the first job for many workers, who may be getting this type of help for the first time, he adds.

“At the store level, [the program has] really been about saving for college or a specific event in their life,” Kalra says.

He explains that 75% of the workforce is made up of “people of color [and], in our manufacturing locations, that number is 94%.” Women represent about 70% of the workforce in retail, he adds.  

Other employees have used the platform’s savings, debt and credit management to help them better plan their finances, he says. 

“Our teams have enjoyed basically being able to have an open dialogue and discussion with someone,” Kalra says.

Pressed made the interactive platform available to its workforce in December. Since then, it’s been encouraging employee engagement and asking employees to give suggestions on a company Slack channel for topics to cover in the future, he says.

Kalra and Pressed will assess the program’s engagement success at the end of the first quarter of this year, he says. 

The platform will be measured by observing how many workers have scheduled financial planning sessions, accessed the site and used the content, as well as the amount of time they spent engaging with the platform and how many employees attend information sessions, Kalra says.  

The Aim

Navigating benefits can be a challenge for employees, which is why Kalra was inspired to launch a comprehensive suite of financial wellness programming, he says.

“It’s probably uncommon for the CEO to take such a lead role in finding the solution and solving for it,” he says. “But I’m an ex-CFO [chief financial officer], so this is a topic that, for me, is very near and dear, where I’ve benefited from having access to information and understanding it intimately.”

Going through the company resources, Kalra found the plan sponsor was lacking answers about financial wellness.

“It dawned on me, this information is not available to an employee,” he says. “It’s also not well covered as you’re coming up in college and high school.”

Providing a wellness benefit that can be adaptable to a large and diverse employee base also benefits the company by helping to alleviating employees’ financial anxieties, he says.

“Having employees that feel comfortable financially and mentally is a very important element of them basically feeling good about their well-being,” he explains.

Tools Available

Pressed employees have access to many tools within the LearnLux platform, including financial planning appointments with a Certified Financial Planner (CFP).

“What really stood out about the LearnLux platform is we can actually work with them in developing curated content that’s specific to Pressed,” Kalra says.  

“The second is the Certified Financial Planners are having discussions on an individualized basis with our teams,” he adds. It also helps that the platform can work for employees who speak different languages. “I have 700 employees, of which 100 are based in central California and are predominantly Spanish-speaking,” Kalra notes.

The LearnLux platform is also interactive. It includes many different “touch points,” from which the plan sponsor can engage with employees and make even deeper in-roads into their personal situations, Kalra says.

“My expectation is not that you have to be in all of them, but that by just being in one of them it’s going to plant the seed that you want to learn more about this,” Kalra says. “Financial planning is a marathon, not a sprint.”

Industry Inclusion and the Role of Informed Mentorship

One lesson about mentorship can be summed up by a quote from the tennis great Billie Jean King; she says it is hard to understand inclusion unless you have experienced exclusion.

Lexie Bishop, a director at UBS Wealth Management Americas, recently sat down with PLANADVISER for a broad-based discussion about the positive results mentoring can have on both an organization and those directly involved, and about how the advisory and wealth management industry benefits in turn.

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Bishop has more than 20 years of experience in the financial services industry and, in addition to her role as a director at UBS, she serves as the branch manager for the firm’s Boston South Shore office. In that role, she works with financial advisers and support staff members to build efficient, streamlined practices.

Along with the rest of the financial services industry, the events of the past several years, which have seen the collision of a pandemic with an impassioned and rejuvenated social justice movement, have increased the focus of both UBS and Bishop on the critical topic of diversity, equity and inclusion in the financial services industry.

She credits her firm for long being engaged with this topic and for already having taken real and concrete steps in the right direction, but, as recounted in the Q&A discussion that follows, Bishop says the broader financial services industry has some way to go before it more truly reflects the increasingly diverse and dynamic fabric of the U.S. society as a whole.

PLANADVISER: Can you please tell us about your own entrance into the financial services industry and what role mentorship might have played?

Lexie Bishop: Absolutely, and mentorship did play a big role. I started out in college studying physical therapy, but in my junior year I ended up doing a marketing internship at Smith Barney [now Morgan Stanley Wealth], which really changed my life’s trajectory. That internship was a hands-on learning experience that was so valuable for me. I was working with a large financial adviser and his team, and he ended up hiring me out of college. I was with that team for two years before moving to UBS.

Something I want to point out is that I have had multiple mentors and advocates over the years, and they have been both male and female. A lesson I have learned is that it is important to get those different perspectives. I credit the mentoring that I received for helping me to understand that I am capable of doing more than I thought I could when I first came into the industry. My mentors and leaders were willing to trust me and put me into situations where I could learn in a hands-on capacity. That’s a characteristic of a great mentor, in my opinion.

PLANADVISER: What other lessons about mentorship and inclusion do you feel you have learned in your time in the industry?

Bishop: One lesson can be summed up by a quote from the tennis great Billie Jean King. She says it is hard to understand inclusion unless you have experienced exclusion. As a young woman or as a person from a minority background entering this industry, it can be very challenging to see yourself in an elevated role if you don’t see someone that looks like yourself. In my case, early on in my career, it was hard to envision becoming a branch manager.

Another clear lesson is that representation and inclusion starts at the top. There needs to be full transparency on how leadership is committed to changing the demographics of this industry.

In 2019, UBS released it’s first Diversity & Inclusion Impact Report for the Americas Region. This annual report provides transparency on our D&I priority areas of focus, our strategic goals and our approach to achieving them. Knowing where we’re heading as an organization and how we all play a role in that journey is critical to succeeding. 

PLANADVISER: Can you speak in more detail about how DE&I considerations can and should fit into the hiring process? This has become an important point of discussion both in the financial service industry and in our society at large, as we can see with the debate about the Rooney Rule in the NFL.

Bishop: Absolutely. One thing that is clear is that we need a much broader candidate pool than we have traditionally sought out in the financial services space. In this sense, I think it is great that UBS mandates that there be diversity in the interview process [like the NFL]. Of course, that is just one step forward, but it is a concrete step.

At the end of the day, when you think about organizations that continue to be successful and relevant in an increasingly diverse world, it is because they continue to evolve and innovate.  Without diverse thinking and representation, it makes it extremely challenging for organizations to evolve or innovate. This is why I see inclusive mentorship as such an important part of the solution. It benefits the mentee as well as the mentor. Being a mentor can allow senior leaders to themselves learn a different perspective. If someone wants to develop their leadership skills, I always say that becoming a mentor is a great avenue.

The Rising Generation, those 40 years old and below, truly understand and embrace the importance of DE&I. They want to be a part of organizations that are defining high values and living up to them. For us to stay relevant in the eyes of our future talent and our future clients, we must execute on making our industry more inclusive and diverse.

I am proud to see that not only is UBS taking this seriously, but so are all the major wirehouses. There is a renewed commitment to making the industry a more equitable and inclusive environment.  There are always shifts or evolutions in our business and for those that don’t get on board early they often will get left behind. The shift our industry saw with advisers moving from commission-based to fee-based business is a good example. The early adopters benefited the most and those that resisted the change, well, some of them simply got left behind in that transition, and the same thing will happen to firms that are not open to engaging with this change.

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