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Products February 16, 2017
Everplans Network Amplifier Focuses on Growth and AUM Retention
According to recent research conducted for Everplans by
Cerulli Associates, 93% of advisers believe they will retain the assets of
heirs when their primary client dies, yet 85% of children fire the financial
adviser after their parent dies.
Reported by John Manganaro
Wealth planning platform provider Everplans released new capabilities aimed at helping advisers grow their business by boosting relationships with clients heirs and trusted contacts.
Specifically, Everplans Professional users can now access the firm’s Network Amplifier, which promises to “increase retention across generations and grow [advisers’] business by establishing new relationships with their clients’ heirs and trusted contacts.”
According to recent research conducted for Everplans by Cerulli Associates, the vast majority (93%) of advisers believe they will retain the assets of heirs when their primary client dies, yet 85% of children fire the financial adviser after their parent dies. To address this challenge, Everplans Network Amplifier “offers a unique opportunity for financial advisers to grow their business by providing an opportunity to directly interact with their clients’ friends and family via the Everplans platform.”
Under the program, a client designates family members or friends as “deputies” with whom they will share key information. “When deputies go to securely view a client’s plan, they see a branded message from the financial adviser offering them Everplans of their own,” the firm explains. “This Network Amplifier connects deputies and advisers in a warm and uniquely contextual way that facilitates multigenerational planning.”
For more information, visit www.everplans.com.